Karen Howard, CEO & Executive Director, Organic & Natural Health Association

Securing the Future: A Call to Action for Sustainable Practices and Transparency in Our Industry

In an era where 74% of Americans actively incorporate dietary supplements into their routines, the natural products industry stands at a critical juncture, teetering on the edge of its own triumphs. Embracing the 'bigger is better' ethos, typical of American business, the industry catapulted to the forefront during the COVID-19 pandemic, as consumers sought refuge in fundamental supplements to fortify their immune systems. The surge in demand, fueled by the pandemic, has inadvertently spotlighted potential pitfalls inherent in any thriving industry. Notably, products catering to weight loss, sexual enhancement, and specific sports nutrition have long been the industry's Achilles Heel. Recent regulatory measures, such as the ban on certain supplements in New York for customers under 18, foreshadow a wave of similar actions across states. As the spotlight intensifies, with the industry now surpassing $60 billion, stakeholders including marketers, legal professionals, and investors closely monitor the trajectory, evident in pharmaceutical companies' persistent acquisition of supplement firms. In this realm where size holds sway, the question persists: Is bigger truly better?

Our paramount goal is to guarantee uninterrupted access for consumers to the pinnacle of quality, effective, and cost-effective products vital to their well-being. Confronting imminent challenges that jeopardize the essence of our distinctiveness is imperative. We must confront the hurdles hindering access to supplements and foods for all Americans, fortify the faltering domestic and global organic standards, navigate international policies impacting pesticide exposure, and staunch the tide of undisclosed bioengineered ingredients infiltrating our food and supplement supply chain.

A core value of our industry is an enduring sense of community. We must preserve this community spirit as we grow, beginning by championing independent retailers. These frontline educators serve as the authentic influencers, earning trust as proven advocates with direct access to both countless consumers and the legislators representing them. Through collective collaboration and support, we can mobilize a formidable force to extend SNAP benefits, starting with the inclusion of vitamin D3. This serves as an inaugural step toward significantly enhancing the health of those currently lacking access to one of the most potent and cost-effective means of improving overall well-being.

As our community expands globally, active participation on the international stage becomes crucial. This involves safeguarding our organic standard, currently under legal threat, and promoting consistent biodynamic and regenerative practices. Despite the EU's recent commendable step in eliminating glyphosate as a desiccant, challenges persist with its approval for other purposes over the next decade. Our unwavering commitment is essential to address risks to human health and soil vitality. The infiltration of undeclared bioengineered ingredients in our industry demands our diligence. We must use science and legal measures to compel disclosure, ensuring transparency to consumers. Despite challenges, our dedication positions us to shape a healthier, more accountable future.

As we mark the 30th anniversary of DSHEA, what are the most pressing issues facing the industry, and what steps should industry members take to ensure our collective success?  Read on for more insights from AHPA, CRN, CHPA, INFRA, NPA, and SENPA!