Current market needs are evolving, and the packaging pros are innovating to meet consumer demands.
Consumers today are more interested in packaging that reflects their values, but still looks enticing.The top five trends in packaging today:
“The majority of consumers are concerned about the environmental impact of the products they buy,” says Brett Featherston, Global Vice President of Sales for PBPC member Evanesce. “They expect businesses to offer sustainable alternatives to products that are well-known to be harmful to the environment—and in many cases are willing to pay more for that sustainable product.”
Sustainability is one of the biggest trends impacting the packaging industry, agrees Moira Stein, Insights and Strategy for Berlin Packaging. “Consumer demand, retailer requirements, and government regulations are all driving the growth of eco-friendly packaging solutions. We’re seeing a rise in refill and reuse models, alternative materials like post-consumer recycled and ocean-bound plastic, light-weighting, eliminating unnecessary packaging components, and more. Berlin Packaging takes a holistic approach to sustainability with a range of services, including market insights, lifecycle analyses, stock options, custom solutions, and communication strategies. Our customer-focused teams combine deep subject matter expertise with practical commercial experience to build circular strategies that will strengthen brands and grow their bottom line.”