herbal supplements - Page 1 | WholeFoods Magazine

Oregano Oil on Amazon? New Testing Reveals Quality Gaps

A NOW new analysis of oregano oil supplements sold on Amazon reveals widespread potency failures—and raises fresh concerns about marketplace quality control.

May 6, 2026

Maggie Jaqua, Content Director

NOW's latest round of industry quality testing of dietary supplements involved 35 oregano oil supplements sold on Amazon, and found nearly two-thirds failed potency standards.

Dietary supplements from medicinal herbs. Selective focus. Nature.

“Can Supplements Reduce Cancer Risk?” AHPA Corrects the Record

Following an article in The Washington Post, the American Herbal Products Association offered up a fact-check.

February 26, 2026

Maggie Jaqua, Content Director

In addition to calling out now-discredited research, AHPA refuted repeated claims that dietary supplements are "not well regulated" by FDA.

USA India Trade War and USA Indian trade relationship / tariffs conflict.

Perspectives on Tariffs and India-U.S. trade

Here's what an agreement will mean for India-U.S. trade, specifically in the natural products industry.

February 3, 2026

Len Monheit, CEO, ITC

A deal between the U.S. and India will provide much-needed stability to supply chains that rely heavily on herbs and herbal extracts from India.

St. John's wort herbal supplement in test tube, bottles with natural oil on a table

NOW Testing of St. John’s Wort Sold on Amazon Shows "Widespread Failure"

The company says the findings indicate both use of incorrect test methods and low-quality products.

November 11, 2025

Maggie Jaqua, Content Director

NOW has shared the latest results from its industry quality testing program of dietary supplements, which investigates unfamiliar brands sold on online in an effort to raise awareness on low-quality products.

ABC Publishes Herb Market Report

Consumer interest in healthy aging and foundational wellness led to a 5.4% growth in sales. Check out what else is trending.

September 24, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The American Botanical Council's Herb Market Report shows an increase in sales of herbal supplements for 2024. Find out what grew in popularity.

Tariff on white background. Isolated 3D illustration

Trade Groups Submit Comments on Potential Section 232 Pharmaceutical Tariffs

Industry leaders are calling for exemption for dietary supplements.

May 20, 2025

Maggie Jaqua, Content Director

Natural products industry groups are calling for the continued and expanded exemption of dietary supplement ingredients from Section 232 tariffs.

Herbal Supplements Sales Keep Growing

New market report shows sales continuing upward trend post pandemic.

September 17, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

The American Botanical Council's report indicates herbal supplement sales increased in 2023 compared to 2022.

The Botanical Boom

Industry insiders weigh in on the latest innovations in botanical ingredients.

June 13, 2024

Jennifer Joseph

Discover what you need to know about sustainable sourcing, trust and transparency promises, and what’s driving consumer demand in botanicals.

Organic India Releases Herbal Laxative

February 11, 2023

WholeFoods Magazine Staff

Organic India is expanding its supplement line with the launch of Herbal Laxative, a gentle, non-habit forming supplement. The senna-free digestive formula promotes digestion and elimination to provide relief without the gastrointestinal discomfort, the company says. It is formulated with Bael Leaf, Garden Cress, and Psyllium Husk, promoting daily regularity.

ABC 2021 Herb Market Report: Herbal Supplements in the U.S. Topped $12 Billion

December 27, 2022

Maggie Jaqua, Content Director

Austin, TX—Herbal sales are on the rise. The American Botanical Council (ABC) reported that annual sales of herbal dietary supplements in the U.S. totaled $12.350 billion in 2021. That's according to ABC’s 2021 Herb Market Report. That figure represents the highest recorded annual spending on these products in the U.S., ABC shared.