free from - Page 1 | WholeFoods Magazine

The Grocery Aisle

Free-From Foods (& Beyond)

Exploring the next frontier in digestive and overall wellness.

November 20, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

These are the catalysts that are influencing development in the free-from foods market, and the trends that are paving the way for future growth.

Healthy snack of pumpkin seeds and granola

Diverse and Dynamic: Emerging Trends from ECRM’s Natural, Organic, and Healthy Foods Session

September 20, 2024

Nancy Trent

Discover 5 key trends, plus the brands driving innovation, from ECRM’s Natural, Organic & Healthy Foods Session.

SPINS Market Update

SPINS Looks Towards 2024

January 17, 2024

Haleigh Resetar

The experts at SPINS forecast what's on the horizon for the natural products industry.

The Dish on Free-From Foods

Speciality diets have gone mainstream, and brands are delivering with more variety and great taste.

March 1, 2023

Marissa Fox

Speciality diets have gone mainstream, and brands are delivering with more variety and great taste.

There’s no shortage of interest in “free from” foods. One might attribute this uptick in sales to an increased prevalence of common food allergies like peanuts, tree nuts, milk, eggs, wheat, soy, fish and shellfish, as well as intolerances like gluten and lactose. While these shoppers’ needs represent the core...