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Home » Keywords » functional mushrooms

Items Tagged with 'functional mushrooms'

ARTICLES

Lions-Mane-Mushroom-Fungi-GettyImages-2178663140.jpg

Nammex Counters Misinformation with Call to Action

The company filed a Citizen Petition requesting that FDA ensure dietary supplements and foods containing ingredients from fungi are properly labeled.
February 24, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

Inconsistent use of fungal terminology in dietary supplements combined with misinformed marketing has led to confusion throughout the natural products industry and among consumers, Nammex maintains. 


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grocery bag with fresh produce

What's Selling: March 2026

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.
February 21, 2026
WholeFoods Magazine Staff

Take a look at the dietary supplements, organic foods, and clean beauty products driving natural products sales from coast to coast!


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Environmental goals of green business Business development strategy with sustainable environmental conservation wooden block on handle

From Concept to Connection: Newtopia Now

The natural products industry show puts emerging wellness brands center stage.
October 15, 2025
Nancy Trent

From revitalizing beverages to plant-forward foods, clean skincare, and thoughtful essentials, the emerging natural brands on display at Newtopia Now are redefining wellness with innovation, integrity, and purpose.


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Wildcrafted chaga mushrooms.

Nammex Study Helps Identify Authentic Chaga

The organic mushroom extracts supplier is calling for best practices of the mushroom.
September 23, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The research establishes a multi-analytical framework to help identify authentic chaga canker.


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Paul Sitting on Log Basket Evergreen Forest 08-23-2023.jpg

The Power of Mushrooms: Building Host Defense® and Advancing Wellness*

Host Defense® shares findings on the unique properties of mushrooms, driven by science and built on trust.
September 1, 2025
WholeFoods Magazine Contributor

Paul Stamets, Founder of Host Defense Mushrooms, talks his life in service of fungi, his research on mushroom properties, and offers an in-depth look at the potential benefits of mycelium.


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Supplement Highlights

Unlocking the Hidden Potential of Mushrooms

Mushroom supplements are not a passing fad, and natural retailers are in the perfect position to succeed in this space.
August 28, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Along with mushroom-based supplements, brands are innovating with items like mushroom coffee, snacks, and mushroom-boosted skincare to address the accelerating demand for mushrooms’ wellness benefits.


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Botanicals.jpeg

The Botanical & Shroom Boom

Find out which natural gems are offering the science-backed benefits consumers want now.
June 12, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Insiders weigh in on the current and upcoming trends in the botanicals space.


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vegetable at a farmers market - photo
2025 Trends

Shaping the Future of Fresh

The New York Produce Show and Conference was a vibrant gathering where over 4,000 professionals converged to explore the freshest innovations in the produce industry.
February 22, 2025
Nancy Trent

At the New York Produce Show and Conference, we uncovered a wealth of exciting trends that are revolutionizing the way we think about food—from family farms to hydroponics to the rise of medicinal mushrooms and more.


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Nammex_Leadership.jpg
2024 Leadership Spotlight

The Natural View: Leadership Insights from Nammex

Dive into the company's decades of expertise driving the "shroom boom"
August 22, 2024
WholeFoods Magazine Staff

In this episode of The Natural View, Bill Chioffi, COO of Nammex, offers updates on some of the recent developments in the mushroom space and beyond.


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GettyImages-1972376475-min.jpg
The Grocery Aisle

Focus on Function

Take a look at what's driving demand in the functional food and beverage category.
June 11, 2024
Rebecca Viscomi

As the market for good-for-you grow, brands are exploring ways to provide more functionality to foods and beverages. 



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More Articles Tagged with 'functional mushrooms'
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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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