Rob Auerbach founded WholeFoods Magazine's 2019 Retailer of the Year, Rainbow Blossom, in 1977 with his wife Pumpkin.

Each year, we invite WholeFoods Magazine readers to shine a light on excellence in the natural products industry. There are so many companies and individuals going above and beyond for their local and global communities, and making a positive impact on both consumers’ wellbeing and the health of the planet.

WholeFoods Magazine Retailer of the Year shares success secrets!