Trust has been in the news a lot over recent years. In these noisy times with information literally bombarding us, it’s worthwhile to step back and take stock of trust signals that influence us even subconsciously, to better understand the decisions we make. Furthermore, the saying “trust takes years to...
The Ingredient Transparency Center has released its 2021 ITC Insights Consumer Supplement User Prebiotic Report, which walks brands through consumer buying behaviors and priorities across the U.S., U.K., and Germany. According to a press release, it surveyed 1,000 U.S., 500 U.K., and 500 German consumers, all of whom use supplements.
While better than some sectors, as an industry, dietary supplements have never achieved total trust from all of our constituents, including consumers, media, and regulators. Some of this mistrust is warranted, but there’s no question that we get a bad rap. In December 2019, in this column, we introduced the concept of The Dietary...
Supplement sales are better than ever. The 2020 CRN Consumer Survey on Dietary Supplements found that nearly three-quarters of Americans report taking dietary supplements. As sales increase, values-based shopping takes on a whole new importance. It’s been evident for some time that legacy brands benefit from consumer trust; their story...
Spring, TX—Three companies have joined the Ingredient Transparency Center’s Collagen Stewardship Alliance (CSA). CSA looks to bring transparency to collagen sources, mitigate marketplace confusion, identify and promote quality parameters, protect ingredient and product integrity, and engage on issues including sustainability. "CSA supports transparency, attribution of science, product quality and clear...
Spring, TX—Trust Transparency Center (TTC), under its recently formed Ingredient Transparency Center, announced the formation of the Collagen Stewardship Alliance (CSA). TTC explained in a press release that the CSA will "steward the global collagen category, bring transparency to source/origin, mitigate marketplace confusion, identify and promote product quality parameters, engage...
Spring, TX—Trust Transparency Center (TTC) announced the formation of the Ingredient Transparency Center (ITC). This new platform is described in a press release as the next evolution of TTC's single ingredient category stewardship and incubator program. Currently, TTC oversees the Global Prebiotic Association (GPA), the CoQ10 Association and the Global Curcumin Association (GCA), and...
