According to a press release, it surveyed 1,000 U.S., 500 U.K., and 500 German consumers, all of whom use supplements. The survey measures how behaviors have changed over the past several years, and shares insights into their health issues and concerns, their familiarity with the industry and the category, what they look for when purchasing products, and where and why they buy what they do.
The report is 265 slides with supporting data, and is provided as a PDF and PowerPoint. Viewers can see drivers of purchase and trust, as well as education and market gaps that can lead to opportunity. The report includes a broad assessment of several ingredient categories, including vitamin D, probiotics, and omega-3s, categories which are used as benchmarks for a deep dive into prebiotics.
Related: Prebiotic Market At a “Tipping Point,” According to Clasado Transparency: The clear choice for supplement consumers 4 Transparency Checks that Drive SalesThe report can bepurchased here.
And for a brief on the insights, registerto view theHealthy Aging: Mastering the Marketsession on-demand—Len Monheit offered an ITC Insights Brief on Day 2, available for free.