If you’re not showing off your eco-friendly side, you may be losing customers. EcoFocus Worldwide reports that grocery shoppers are becoming increasingly concerned about the ingredients in their favorite foods.
Nearly half of shoppers have avoided purchasing products from companies, which do not follow social or environmental responsible practices. This worldwide interest in responsibly sourced and natural ingredients has fueled interest in Malaysian palm oil. Palm oil is the world’s first sustainable produced edible oil and Malaysia is the recognized leader in its responsible production. If acquiring more green shoppers is on your 2016 agenda, the Eco-Focus results can help guide your actions.
The EcoFocus Trend Study, conducted annually since 2010, measures the wellness and sustainability trends impacting the food and beverage industry. The 2015 study shows a significant increase in consumer interest in sustainable ingredients. In 2015, 74 percent of grocery shoppers between 18 and 65 years of age reported a company’s commitment to using certified sustainable ingredients as extremely or very influential to their purchase decisions. This is up six percent from the previous year.
To attract and retain these green shoppers, Eco-Focus Worldwide has the following recommendations for food and beverage manufacturers:
Linda Gilber is the founder and CEO of EcoFocus Worldwide.
Posted on WholeFoods Magazine Online, 11/09/15
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