Continue To Site >
Quicklinks
  • Ask Whole Foods Mag
  • Magazine Subscription
  • View Back Issues
  • Advertise
  • Education Center
  • Ashwagandha / Shatavari Experience
  • Naturally Informed
  • Move Nutrition
  • India-America Boardroom Series
Free Newsletter Subscription
Ask WholeFoods Mag
  • News
    • All News
    • In Case You Missed It
    • Breaking News
    • Grocery News
    • Dietary Supplements News
    • Supplier News
    • Health & Beauty Aid News
    • Green News
    • Research
  • Features
    • Supplements
    • Grocery
    • Health & Beauty Aids
    • Suppliers
  • Columns
    • Debates
    • Editorial
    • Good Health Reads
    • Happy Customer
    • Herb of the Month
    • Leadership Profiles
    • Legal Tips
    • Mentors
    • Merchandising Insights
    • Recipes
    • Naturally Informed Education
    • The Nutrition Mythbuster
    • Trade Secrets
    • Vitamin Connection
    • What's Selling
    • WholeFoods Blogs
  • Products
    • Dietary Supplements
    • Grocery Products
    • Gourmet Products
    • Health & Beauty Aid Products
    • New Product Reviews
      • 2021 Archives
      • 2019 Archives
      • 2018 Archives
    • Suppliers
  • Multimedia
    • Videos
    • Podcast
    • The Natural View
  • Directory
Ask WholeFoods Mag
  • Log In
  • Register
  • Log Out
  • My Account
Free Newsletter Subscription
Quicklinks
  • Ask Whole Foods Mag
  • Magazine Subscription
  • View Back Issues
  • Advertise
  • Education Center
  • Ashwagandha / Shatavari Experience
  • Naturally Informed
  • Move Nutrition
  • India-America Boardroom Series
Home » Authors » Jane Phelps, CEO, Know Agency
Jane Phelps, CEO, Know Agency

Jane Phelps, CEO, Know Agency

Jane Phelps is the CEO and co-founder of Know Agency, a digital marketing agency specializing in SEO, paid search, and AI visibility strategies for health and wellness brands. Since founding Know Agency in 2010, Jane has focused exclusively on the nutritional supplement industry, helping brands improve both traditional search performance and emerging visibility within AI-driven platforms. Jane is a public speaker and conference presenter at industry trade shows and events, where she speaks on AI, search, and digital marketing strategies for wellness and nutrition brands.



jane@knowagency.com
Articles

ARTICLES

SEO-Content-Strategy-GettyImages-1431748790.jpg
How Long Does SEO Take for Health and Wellness Brands?

Essential SEO Tactics You Need to Know

Learn how long SEO takes and the essentials SEO tactics for a higher search engine ranking
March 1, 2023
Jane Phelps, CEO, Know Agency

Search Engine Optimization (SEO) activities for health and wellness brands can take anywhere from 6 to 12 months to work. Successful SEO is personal to your brand and is based on your goals and your website status. Read on for strategies.


Read More
AI-Chatbot-GettyImages-1352594724.jpg

ChatGPT and Health and Wellness Brands: What You Need to Know

Learn the facts on ChatGPT and what it means for YMYL brands.
January 23, 2023
Jane Phelps, CEO, Know Agency
ChatGPT is an AI chatbot that responds to questions or prompts in a conversational and human way. This can have huge implications for your brand voice, marketing strategy, and how you communicate and connect with customers.   As a YMYL brand, you cannot dive headfirst into ChatGPT.   Here’s what Vicki, Know Agency’s...
Read More
Website google optimization seo gettyimages 1285411698

Guide to Google Performance Max for Health Brands 

December 22, 2022
Jane Phelps, CEO, Know Agency
The competition for customers and sales is tight. You need to connect with people who are likely to click buy. This is why you need to take advantage of Google Performance Max ad campaigns. Done right, Performance Max automatically optimizes your budget and ad bids, connects you with new customers,...
Read More
Seo google search success gettyimages 1188603828

2023 Marketing and SEO Trends Your Brand Needs to Succeed

December 5, 2022
Jane Phelps, CEO, Know Agency
The top 2023 marketing and SEO strategies are 100% focused on the customer. The brands that succeed are the brands that know, respect, and connect with their customers. You need to know your customer. You need to understand their challenges and needs. You need to communicate in simple language (hint:...
Read More
Tip

3 Ways Marketing Strengthens Your Health & Wellness Brand During a Recession

November 29, 2022
Jane Phelps, CEO, Know Agency
Cutting back your marketing during a recession is the beginning of the end for your brand awareness and customer engagement. When you cut back on marketing or stop it all together, you quickly disappear. It doesn’t matter how strong your products are or how much brand loyalty you have accumulated.
Read More
Gettyimages 1087891616

Why Marketing Matters Most During a Recession

October 18, 2022
Jane Phelps, CEO, Know Agency
Cutting back your marketing during a recession is the beginning of the end for your brand awareness and customer engagement. When you cut back on your marketing or stop it all together, you quickly disappear. It doesn’t matter how strong your products are or how much brand loyalty you have...
Read More
Gettyimages 1182866691

Giving Google and Your Customers What They Want 

September 19, 2022
Jane Phelps, CEO, Know Agency
To rank on the first page of Google, you need to give Google and your customers what they want. It is usually easy to understand what your customers want—but it can be confusing to please Google. The simple way to know if you’re not pleasing Google is to look at...
Read More
View All Articles by Jane Phelps, CEO, Know Agency
Recommended For You
Latest Publication
Screenshot_2026-05-26_at_7.47.16_AM.jpg
June/July 2026
CovHeart.jpg
2026 Deep Dive Cardiovascular Health
Screenshot_2026-04-16_at_11.51.39_AM.png
May 2026
CovMi26.jpg
2026 Mastering the Microbiome Market
Most Popular
  • Anaheim Convention Center hosted four days of innovation, education, networking, and trendspotting at Expo West 2026.

    Expo West 2026 Trend Report: Innovation, Transparency & Functional Wellness

    By WholeFoods Magazine Staff
    May 26, 2026
  • Fostering mental wellness.

    The Pillars of Mental Resilience

    By Jennifer Joseph
    June 1, 2026
  • GettyImages-2235441030.jpg

    New Products: Vitafoods Europe 2026 Edition

    By WholeFoods Magazine Staff
    May 23, 2026

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

The Magazine

  • Current Issue
  • Subscribe
  • Renew
  • Change of Address

Information

  • Source Directory
  • Helpful Resources
  • Job Finder

About Us

  • About Us
  • Contact Us
  • Advertise

Social

NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

© Copyright 2026 WFC, Inc. All Rights Reserved.
Privacy PolicyTerms