Consumers are no longer relying solely on Google to discover supplements. AI platforms like ChatGPT, Gemini, and Perplexity are becoming the new front door for health and wellness research—forcing supplement brands to rethink SEO, content strategy, and digital authority in the age of AI-driven discovery.

Ranking on Google isn’t enough anymore. Learn why supplement brands are missing from AI-generated answers—and how to fix it with trust, authority, and clinical content.

Nutraceutical industry members: Discover your SEO action plan for the AI-first world.

The Google Helpful Content System update is significantly impacting search results, for health, wellness, and supplement sites. Here's what you need to know.

Google rolled out its Helpful Content System update in mid-September. Find out what this means for your website--and what you need to do to make your content stand out.

In this guide, learn how ChatGPT can be a useful partner in supporting digital marketing goals and campaigns to help you grow your brand.

Health and wellness brands need to know these 6 essentials to SEO and search success. Use this SEO and Search Essentials Checklist to help you get the most out of your search and marketing budget. 

To compete, stand out, and generate sales – you need to use paid search ads. There is a catch though: Paid search costs are rising. You cannot rely solely on paid search. Hint: Paid search needs organic search. Organic search needs paid search. A hybrid search strategy helps you build awareness, offset the rising costs of paid search, and strengthens your search strategy. 

When you know search intent, you can learn more about your customers, ultimately giving them the content, they want and need. This is how you provide helpful content – the content that makes Google happy and builds trust with your customers.