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Home » Authors » Scott Steinford, Founder, Trust Transparency Consulting

Articles by Scott Steinford, Founder, Trust Transparency Consulting

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3 Keys to Improving the Healthspan of Pets

Research shows that minimizing exposure to a common toxin found in pet food can go a long way toward extending the life of our furry friends.
November 19, 2025
Scott Steinford, Founder, Trust Transparency Consulting

Natural products retailers have an opportunity to educate pet parents on the pet aging process and in turn create loyal customers.


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Calming Supplements for Anxious Pets

Help pet parents sail through spooky season with science-backed ingredients to sooth anxious dogs and cats.
September 29, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The hectic season between Halloween and the winter holidays is stressful for pets, now is the time to choose the best calming pet products.


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Combating Joint Pain & Stiffness in Pets

Active Pets = Healthy, Happy Humans!
August 28, 2025
Scott Steinford, Founder, Trust Transparency Consulting

Nutrition support in the form of pet-care supplements and quality food is critical to delaying and slowing the progression of joint issues.


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Healthy Pets Equals Healthy People

Exploring the science behind the human-animal wellness connection.
August 13, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The benefits of pet ownership go well beyond emotional satisfaction. Read on for the science.


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SOS for Summer Pet Concerns

It’s important to remember that our furry friends can be as vulnerable to heat stroke, dehydration, and sunburn as we are.
July 25, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The warmer climate offers natural products retailers have an opportunity to educate pet parents on the specific health risks that heat poses to pets. 


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Navigating a Rise in Allergies in Pets

Reports show a 30.7% increase in environmental allergies in dogs and an 11.5% increase in cats over the past 10 years. Here's help.
June 12, 2025
Scott Steinford, Founder, Trust Transparency Consulting

Explore potential causes of allergies in pets, and natural strategies that can offer relief.



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Raising the Bar on Pet Supplement Quality Standards

Investing in clinical trials for pet products is the next step in raising industry standards and consumer trust.
March 29, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The challenge for retailers: How to vet for quality and safety in the pet products in an industry that is largely unregulated. Here's advice.


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Earning Customer Trust in Pet Supplements

According to an analysis by Allied Market Research, the pet supplement market is projected to reach $1 billion by 2035.
February 20, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The pet supplement category is booming putting retailers in an ideal position to become a trusted resource for quality pet nutrition.


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2025 Trends

Making the Most of a Lucrative Pet Food Market

Natural retailers have an opportunity to be a key conduit in helping customers support their pets’ health. Find out how to cultivate a loyal customer base.
January 16, 2025
Scott Steinford, Founder, Trust Transparency Consulting
Three pet trends to watch in 2025, plus strategies for cultivating a loyal customer base.

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Dietary Supplement Product Handling & Manufacturing is an Issue...and an Opportunity

July 15, 2021
Scott Steinford and Scott Steinford, Founder, Trust Transparency Consulting
A frequently under-appreciated fact about dietary supplements is the importance of proper care and handling through all stages of the supply chain—ingredient procurement to manufacturing to storage, to distribution and yes, you guessed it: sale. It’s not as critical with some product formats and types, but with others it’s essential...
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