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Home » Authors » Rachel Appleton
Rachel Appleton

Rachel Appleton

rachelappleton@wfcinc.com
Articles

ARTICLES

Conevenience

Craving Convenience

November 19, 2020
Rachel Appleton
Consumers may be spending more hours at home these days, but that doesn’t mean they’re not busy. For the parents who have taken on the role of full-time employee, full-time parent, and full-time chef, convenient eats have been key for smooth days at home with the kids. Better-for-you frozen foods...
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Baking

Inside the Baking Aisle

October 22, 2020
Rachel Appleton
[vc_row][vc_column][vc_column_text]Nestled in Camp Hill, PA, The Healthy Grocer has seen more yield in its baking category in the first 8 months of 2020 compared to all of 2019. Flour and yeast have topped the charts as amateur and professional bakers alike spend more time cooking up comfort in the form...
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Sweeteners

Sweetening Up

September 24, 2020
Rachel Appleton
[vc_row][vc_column][vc_column_text]With COVID-19 concerns top of mind, more consumers are eating from home—and baking up extra helpings of made-with-love comfort foods. Earlier this year, an AMC Global and OpinionRoute survey revealed that one-third of respondents were baking more than usual during the pandemic, and 20% of those individuals said they’ll continue...
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Pets

Top 5 Trends in Pet Care

August 20, 2020
Rachel Appleton
[vc_row][vc_column][vc_column_text]The pet supplement industry is robust, and has the power to withstand economic challenges, including the current economic downturn caused by COVID-19. Even during the economic crisis of 2008, dog and cat supplements sales did not decline, says Bill Bookout, President of the National Animal Supplement Council (NASC). The truth...
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Comfort + Convenience + Nutrition = A+ Snacks

July 23, 2020
Rachel Appleton
[vc_row][vc_column][vc_column_text]There are a lot of questions about what the future holds for kids in school because of COVID-19. Will some students continue at-home learning? Will cafeterias be open at full capacity? How will this impact snacktime purchases? There are many uncertainties, but one thing is clear: The trend toward nutrient-dense,...
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Bee fearless announcement

Me & the Bees Mikaila Ulmer: Busy Saving the Bees, Writing Books, and Studying Algebra II

July 23, 2020
Rachel Appleton
[vc_row][vc_column][vc_column_text]Students all over the country are getting geared up to go back to school, but how many students are finishing up summer reading while releasing their first novel? In August, Mikaila Ulmer, Founder and CEO, of Me & the Bees (who has already been busy with her own company for...
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Zzeal Creates Community for Natural Product Small Businesses

July 1, 2020
Rachel Appleton
Los Angeles, CA--Chef and Wellness Entrepreneur Charles Chen is up to it again, innovating and spreading the word about natural products with Zzeal. Chen made a name for himself in the industry after a physical and spiritual transformation of losing 100 pounds. What started as experimenting in the kitchen and...
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Flavor + Functionality for the Win!

June 18, 2020
Rachel Appleton
[vc_row][vc_column][vc_column_text]Demand for good-for-you foods is surging as people focus on optimizing their wellbeing—the market for functional food ingredients is projected to reach $94.21 billion by 2023 (1). The list of trending functional ingredients is a long one, and with the COVID-19 pandemic, immune and digestive health are of major interest.
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Shop Local, Shop Online

June 12, 2020
Rachel Appleton
The cornerstone of the Natural Product industry is passion and customer service—it’s one of the reasons why some retailers hesitate when considering adding e-commerce to their store’s services. Yet the numbers show consumers are taking an interest in online grocery shopping, so the question emerges again: Should you invest in...
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Keto

Upping the Convenience of Keto & IF

March 19, 2020
Rachel Appleton
[vc_row][vc_column][vc_column_text]Burn fat, reduce inflammation, ward off the effects of aging...with goals like that, it’s no wonder Keto plus Intermittent Fasting (IF) is so wildly popular. Of course, many who follow (or have attempted to follow) these programs admit that they aren’t always easy, so it’s also no wonder demand for...
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View All Articles by Rachel Appleton
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