Maggie Jaqua, Content Director

Maggie Jaqua is the Content Director of WholeFoods Magazine, dedicated to informing and educating the Natural Products Industry. Jaqua is also the Editorial Director for Naturally Informed educational conferences, and Co-Host of The Natural View podcast, available on YouTube, iTunes, and Spotify. Jaqua has been reporting on health and nutrition topics for more than 25 years, in both mainstream consumer media at First for Women and Woman's World magazines, and in business-to-business media serving the natural products industry.

The Success, Stresses, & Struggles: Retailers Sound Off

February 28, 2022

Maggie Jaqua, Content Director

Our industry is united in a noble goal: to help people feel their best and live a happy, healthy life. There’s plenty we don’t agree on, of course, and the feedback we got from independent natural products retailers responding to WholeFoods 44th Annual Retailer Survey shows the range of viewpoints...

Inspiration & Insights from Tom Newmark

February 24, 2022

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]A “recovering” corporate attorney turned environmental activist, Tom Newmark has accomplished a great deal during his time in this industry. He spent 14 years helping to build New Chapter into a premier brand, and he was just getting started. A sampling from his bio: Tom is the co-owner of Finca...

Immune Market in 2022: What you need to know now

January 20, 2022

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Omicron, flurona, IHU…as I write this, these are the COVID concerns dominating news headlines. By the time you read this? Who knows. What we do know is that the impact of the pandemic has changed the way consumers purchase health foods and nutritional supplements, and as we begin to live...

Adaptogens: Helping us deal with the 2020s

January 20, 2022

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]We're overstimulated…yet bored. We’re exhausted…but we can’t sleep. We’re anxious, moody, rundown…boy do we need help. A 2021 survey conducted by The Harris Poll on behalf of the American Psychological Association revealed that 74% of U.S. adults have experienced various negative impacts of stress, including (1): Headaches: 34% Feeling overwhelmed:...

Using Caution with Claims

January 19, 2022

Maggie Jaqua, Content Director

With demand for immune support products soaring, FDA and FTC are on alert, monitoring the market for products that made fraudulent prevention and treatment claims. To help brands navigate, the American Herbal Products Association (AHPA) covered the topic in-depth at its 2021 AHPA Congress on Immune Supplements: Regulatory and Research...

2021 by the Numbers

December 28, 2021

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]As we look back on 2021 in an effort to help map out the road to growth in 2022, the numbers point to significant opportunity. Just a few of the points addressed in this issue: 80% of Americans now use supplements, per the Council for Responsible Nutrition (CRN) 2021 Consumer...

Inspiration & Insights from Sandy Gooch

December 28, 2021

Maggie Jaqua, Content Director

She’s been called the queen of retailing, the pioneering creator of the natural food market, and the original visionary for the natural products industry. No doubt, there are a lot of “firsts” that link back to Sandy Gooch: First to go big in natural; in 1976 she (along with Dan...

2022 Success Toolkit

December 28, 2021

Maggie Jaqua, Content Director

Four in 5 Americans now use supplements. That’s the major takeaway from the Council for Responsible Nutrition (CRN) 2021 Consumer Survey on Dietary Supplements. That 80% is the all-time high since CRN has been conducting this survey, and marks a 7-point increase over 2020. “Supplement usage among Americans has steadily increased...

3 Quick Tips to Boost Sales

December 28, 2021

Maggie Jaqua, Content Director

On December 2-5, 2021, industry members gathered at the Gaylord Palms Resort and Convention Center in Orlando for SOHO Expo 2021, the “show with a Big and Natural Heart.” A main goal of the event was to bring retailers the tools they need to help their business survive and thrive...

2021 Person of the Year: Howard Schiffer, Vitamin Angels

November 18, 2021

Maggie Jaqua, Content Director

[vc_row][vc_column][vc_column_text]Vitamin Angels called for increased action in mid-2020, launching a new unified effort, called Healthy Futures Initiative, to address the long-term impacts of COVID-19 on vulnerable communities in the U.S. and abroad. With health systems overwhelmed and food systems disrupted due to the pandemic, families in need were put at...