Leading beauty experts to spotlight topical and ingestible products, plus more insights to drive success. 

Before Hurricane Helene and Hurricane Milton devastated areas of the East Coast in September and October, environmental worries were on the rise.

SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.

Consumers in the United States spent an additional $533 million on herbal supplements in 2023 compared to sales in 2022, but the former darling of the consumers—hemp-based phytocannabinoids such as cannabidiol (CBD)—are suffering blow after blow.

We invited suppliers to discuss the benefits, research, and formulation opportunities their branded ingredients offer. Explore how the latest breakthroughs can help you develop winning formulas!

Celebrating 50 years of wellness, community, and growth at Cambridge Naturals.

The WholeFoods Magazine team will keep updating you on the latest news in the natural products industry, and doing what we can to support you and your business, so you can join the fight.

An investigation published in JAMA Open Network titled Estimated Exposure to 6 Potentially Hepatotoxic Botanicals in US Adults raised concerns about the safety of herbal supplements. Find out what the experts have to say.

Legislation aimed at restricting access to dietary supplements has failed to pass the CA state legislature and will not advance during this legislative session.

NPA says the proposal is "bad for consumers and bad for American manufacturers and retailers."