NPA is calling out misinformation that undermines consumer confidence in nutritional supplements that are already held to rigorous safety and quality standards. 

Discover how developments in technology are impacting everything from research, innovation, and product commercialization in the natural products space.

Here's a look at what we saw, discovered, and tasted at this year's 2025 Natural Products Expo West.

Take a look at NOW's latest results investigating unfamiliar brands sold on Amazon.

Xlear says the move calls FTC’s authority to require clinical studies for non-pharmaceutical health products into question.

WholeFoods Magazine and Readex Research surveyed independent natural organic retailers to paint a picture of independent natural products retailing in the U.S. today.

Independent natural products retailers share their pain points and perspectives for WholeFoods Magazine's Annual Retailer Survey.

Thank you for participating in WholeFoods Magazine's 2025 Retailer Survey. To show our gratitude, here is your advance look at key findings from the survey.

The American Herbal Products Association (AHPA) shared news of the passing of longtime President Michael McGuffin.