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Home » Authors » WholeFoods Magazine Staff
WholeFoods Magazine Staff

WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

info@wfcinc.com
Articles

ARTICLES

Consumer bulletin 3

All About Amla

June 21, 2010
WholeFoods Magazine Staff
A beginner’s guide to the wonder fruit. Answer for today’s Daily Double: This yellow–green fruit is about the size of a lemon, has a bitter taste and has six vertical stripes around its rounded shape. It also contains more potent antioxidants than vitamin C, and may reduce the effects of...
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Supplierbriefs 76

Supplier Briefs: July 2010

June 21, 2010
WholeFoods Magazine Staff
HealthCo (a division of NOW Health Group, based in Bloomingdale, IL) announced that its Stevia FSE ingredient now has GRAS status. The ingredient, which also is certified organic and kosher, is suitable as a food ingredient in bulk powder, private label consumer sizes and food-service bulk packets. innoVactiv of...
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Vitafoods2 teaser 1

Vitafoods Announces New Show

June 21, 2010
WholeFoods Magazine Staff
Geneva, Switzerland—Vitafoods Europe and Finished Products Expo 2010 drew 2,100 visitors to the Geneva Palexpo center from May 18 to 20. The show featured some 500 international exhibitors from several industries, including nutraceuticals, cosmeceuticals and functional foods/drinks. The show, which is organized by Leatherhead Food Research, also featured pavilions...
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Grocery briefs3 79

Grocery Briefs: July 2010

June 18, 2010
WholeFoods Magazine Staff
Natural and organic nut butter-maker, Justin’s, based in Boulder, CO, announced it will be nationally represented by sales and marketing brokerage firm Presence Marketing/Dynamic Presence. New York, NY-based Fizzy Lizzy unveiled a complete re-branding of its sparkling juice line with a new logo and graphics for its packaging as...
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Whatsselling 20

What's Selling: July

June 18, 2010
WholeFoods Magazine Staff

What's Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

If your store is interested in being included in our What’s Selling Column, e-mail: editorial@wfcinc.com

 


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Sunscreen 6

EWG Releases 2010 Sunscreen Guide

June 14, 2010
WholeFoods Magazine Staff
Washington, D.C.—The Environmental Working Group (EWG) released the 4th edition of its annual Sunscreen Guide. In all, the guide assessed about 1,400 products with SPF, including beach and sports lotions, sprays and creams, moisturizers, make-up and lip balms. The report seeks to identify those that are the safest and...
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Coffee 10

Coffee Causes Crash, Not Jolt

June 14, 2010
WholeFoods Magazine Staff
Bristol, UK-Enough of the tired excuse, I haven’t had my coffee yet. It’s common for people to blame their morning grogginess on a lack of caffeine, but a recent study suggests that the morning jolt may be nothing more than a figment of the imagination. A study published online...
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Npagao 1

NPA Offers New Tools for Retailers

June 1, 2010
WholeFoods Magazine Staff
Washington, D.C.—At the end of May, the U.S. Government Accountability Office (GAO) made public some information about 40 herbal supplements it had secretly tested to see whether they contained too much heavy metals (per rules outlined by the U.S. Food and Drug Administration and the Environmental Protection Agency). The...
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Selenium 3

Health Claims Protected by Court Action

June 1, 2010
WholeFoods Magazine Staff
WholeFoods Science Editor, Richard A. Passwater, Ph.D. reports that the District Court in Washington, D.C., has ordered the U.S. Food and Drug Administration (FDA) to take corrective action to restore first amendment protection and allow reasonable and truthful health claims. This order is the result of legal action by...
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Sprouts2 1

Sprouts Opens 50th Store With Plans to Double Locations

May 28, 2010
WholeFoods Magazine Staff
Phoenix, AZ—Sprouts Farmers Market is branching out again. The successful natural products grocer will open its 50th location on June 2—that’s 50 stores in the chain’s brief eight-year history. Nineteen of these new locations were opened in the last 13 months, a time during which many other stores were...
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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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