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Home » Authors » Sebastian Krawiec

Articles by Sebastian Krawiec

Phytocannabinoids e1490749552617 1

Getting Comfortable With Phytocannabinoids

March 28, 2017
Sebastian Krawiec
Many people believe in hemp. For food, culinary oil and even textiles hemp has become a big part of the natural products industry. However, where it stands in the dietary supplement space is more complex. You may know such products as hemp oil or cannabidiol (CBD), but we shall refer...
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Demos

Just a Taste: The Value of Vendor Demos and Sampling

March 28, 2017
Sebastian Krawiec
Performing in-store demos is not only a valuable endeavor for brands that want to promote their products but can also be a great way for retailers to engage with customers. However, it takes more than just a few free samples to sell the natural products consumer. Here is what you...
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Pethealth e1490749812716

Only the Best for My Pet

February 27, 2017
Sebastian Krawiec
Many of your customers are sure to have pets whom they value like members of the family and wish to sustain with a wholesome diet. In fact, according to poll cited in a report by Nielsen, 95% of pet owners consider their pets to be part of the family, up...
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Gmos

Unmodified

February 27, 2017
Sebastian Krawiec
[vc_row][vc_column][vc_column_text]Genetically modified organisms (GMOs), to say the least, are a hot button issue. However, while the debate about the potential risks of GMOs continues to rage in the mainstream food industry, scientific community and political arena, within the natural products industry, the position is clear: NO GMOs. For this reason,...
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Heart health

Browsing the Heart Aisle

January 25, 2017
Sebastian Krawiec
[vc_row][vc_column][vc_column_text]Everyone understands the importance of maintaining a healthy diet and lifestyle to prevent heart disease.  Unfortunately, most people’s actions don’t reflect this understanding and they take for granted whatever health they do have. According to the Center for Disease Control, 610,000 people die in the United States every year from...
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Ancient grains

Healthy Harvest

January 19, 2017
Sebastian Krawiec
Most consumers may be familiar with whole grains but fairly recently, ancient grains and sprouted grains have entered their nomenclature, adding another layer to how people make decisions about purchasing flours, breads and other baked goods. Ancient and sprouted grains have certain advantages nutritionally as well as greater tolerability for...
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Supp high

Why Aloe Vera, and How?

December 28, 2016
Sebastian Krawiec
Aloe vera is a popular category, well known for its topical applications but more recently gaining popularity as a beverage, with brands of aloe vera drinks popping up in grocery and convenience stores throughout the country. Mainstream consumers may be vaguely aware of the health benefits of drinking aloe vera,...
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Person of year

2016 Person of the Year: Cara Welch, Ph.D. Senior Advisor for FDA’s Office of Dietary Supplement Programs

November 18, 2016
Sebastian Krawiec
When it was announced that the U.S. Food and Drug Administration (FDA) was releasing its latest Draft Guidance of New Dietary Ingredient (NDI) Notifications, the industry held its breath. The original 2011 draft left much to be desired and naturally, there was a great deal of concern. Its release was...
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Immunity

Bundle Up, Wash Your Hands and Take a Supplement

October 21, 2016
Sebastian Krawiec
For natural products retailers, immune health is a vital segment of the dietary supplements marketplace. “According to a survey we conducted in 2015, consumers are most likely—43% in fact—to take a supplement that supports their immune system everyday to keep them healthy,” says Larry Robinson, Ph.D., vice president of scientific...
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Sweeteners

A Sweet Tooth's Dilemma

October 21, 2016
Sebastian Krawiec
Sugar is pervasive in the American diet. The average American consumes around 22 teaspoons of added sugar per day, amounting to an additional 350 calories (1). For some perspective, one teaspoon is equal to 4 grams of sugar, which means people consume, on average, 88 grams of sugar per day...
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