Consumers demand a great deal of their supplements these days, which places pressure on raw materials suppliers and ingredient manufacturers. The products lining your shelves had to come from somewhere and just how their components are sourced and processed has a great deal of influence on their acceptability and ultimately,...
The natural products industry has many great brands dedicated to sustainability and decreasing their carbon footprints. How they package their products helps demonstrate this commitment. While current options cannot eliminate waste entirely, they are continually improving and new technology is driving packaging to become greener and even compostable. This matters...
Sports nutrition and energy supplements are sure to be some of your best-selling products and important parts of your inventory. According to the Council for Responsible Nutrition’s 2015 Consumer Survey, 25% of customers across both genders are purchasing sports supplements in addition to standard vitamins and minerals (1). This is...
[vc_row][vc_column][vc_column_text]According to the National Center for Complementary and Integrative Health’s National Health Interview Survey, marine oil rich in omega-3s EPA and DHA was the most popular natural product used by both adults and children in 2012, with 7.8% of U.S. adults and 1.1% of children consuming the nutrient. The adult...
Natural consumers have always been savvy, but that savviness is expanding as the general population becomes more health conscious and fringe lifestyles such as vegetarian, vegan and gluten free move to the mainstream. While not everyone is embracing these lifestyles, the beverage aisle is where all these different types of...
You’re certainly familiar with the old adage: “The customer is always right.” For most retailers and business owners, this represents a need to appease disgruntled customers, but for a cooperative, these are words to live by. As the largest consumer-owned food market in the country, WholeFoods Magazine’s 2016 Retailer of...
Bone health is probably one area your customers feel pretty comfortable with. The words calcium and vitamin D appear on labels of everyday food items and brands have been advertising their bone health benefits for years. However, nutrition is a science that is always changing and consumers need to understand...
Tips for reaching eco-minded gourmet shoppers through sustainability. A great deal of gourmet brands and products are going the way of organic to invoke sustainability. While this is a positive step, it also saturates the market and makes it difficult for companies to stand out. Products like coffee, tea, chocolate...
Many customers will be inclined to reach for anti-inflammatory products given the attention inflammation has been receiving. That’s a good thing, but it’s also important to remind them that joints can benefit from a variety of other products. Here is what should be taken into consideration.
Do you practice effective empathy in your store? Maybe you should, according to an Expo West educational session given by Alyssa D’Arienzo Toro, senior partner and chief marketing officer, and Scott Madden, senior partner and director of strategic planning at Connelly Partners. If you missed it, this Boston, MA-based marketing...
