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Home » Authors » Nancy Trent
Nancy Trent

Nancy Trent

Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based public relations and marketing communications firm. Trent & Company has a client roster of text book case studies of products, venues, books, films and experts in healthy lifestyles spanning traditional and alternative disciplines for wellness, beauty, fitness, nutrition and the environment.

nancy@trentandcompany.com
Articles

ARTICLES

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2025 Trends

18 Trends from Natural Products Expo West 2025

From Biohacking to Bold Flavors to Beverage Dominance, here's what was hot at the natural products industry's main event.
April 29, 2025
Nancy Trent

Natural Products Expo West 2025 underscored a powerful shift toward mindful consumerism, sustainability, and functional wellness, with several standout trends dominating the show floor. 


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2025 Trends

Natural and Organic Retailers Embrace AI Innovations at NRF 2025

From enhancing customer experiences to optimizing supply chains, AI-driven technologies are helping retailers stay ahead of the curve while meeting the demands of conscious consumers.
February 23, 2025
Nancy Trent

As retailers embrace tech innovations, they are better equipped to meet the evolving needs of their customers.


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2025 Trends

Shaping the Future of Fresh

The New York Produce Show and Conference was a vibrant gathering where over 4,000 professionals converged to explore the freshest innovations in the produce industry.
February 22, 2025
Nancy Trent

At the New York Produce Show and Conference, we uncovered a wealth of exciting trends that are revolutionizing the way we think about food—from family farms to hydroponics to the rise of medicinal mushrooms and more.


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Navigating the Evolving Sustainability Landscape

Keith Bearden, CEO of Alter Eco, shared perspectives from the Sustainable Foods Summit
February 21, 2025
Nancy Trent

In this exclusive Q&A, Keith Bearden, CEO of Alter Eco, reflects on his key takeaways from the Sustainable Foods Summit North America, and offers advice for retailers and manufacturers committed to making a difference. 


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Tip of the Month

Success Strategies: Maximize ROI at Expo West

Three tips to optimize your Natural Products Expo West experience and ensure you make the most of this industry-defining event.
February 20, 2025
Nancy Trent

Natural Products Expo West is a platform to discover, connect, and innovate. Nancy Trent offers tips to help you navigate the show with ease and position yourself to lead in the ever-growing natural products space.



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Expo West Success: Why Winning Happens Before the Booth Goes Up

With this strategy, you are primed for a win.
January 27, 2025
Nancy Trent

90% of your success at a trade show like Natural Products Expo West happens before you even hit the show floor. Here’s how to nail it.




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Wellness is a Spectrum: Insights HLTH Conference 2024

Exploring the evolving relationship between food, wellness, and healthcare.
December 19, 2024
Nancy Trent

This year's HLTH Conference 2024 featured discussion surrounding AI, Women's and Mental Health, and overall consumer wellness.


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Elevating Self-Care at Live Love Spa

The event is a celebration of wellness, community, and innovation that promises even more exciting developments in the future.
November 5, 2024
Nancy Trent

Live Love Spa highlights the latest trends in self-care, featuring innovative products and treatments while promoting a shared goal of advancing spa wellness. 


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A Glimpse into the Future of Plant-Based Living

5 trends to watch for 2025 and beyond.
October 17, 2024
Nancy Trent

From new dairy-free alternatives to global culinary fusions and inventive indulgences, Plant Based World Expo showed that the plant-based movement is continuing to evolve, offering exciting options for those seeking more sustainable, ethical choices.


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Everyday Essentials Reimagined

Innovations in Health, Beauty, and Wellness Unveiled at NACDS
October 3, 2024
Nancy Trent

At the National Association of Chain Drug Stores (NACDS) annual event, innovation was front and center, highlighting how convenience, recovery, women’s health, beauty, and diagnostics are being reimagined for modern consumers.


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