According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide (1). Most consumers say they are more likely to buy products with green seals, says NMI (1), and there are good reasons why. Certifications help a product standout in saturated markets. Seals that consumers trust...
How to free your customers’ face-washing routines of unnecessary, unnatural ingredients.Your customers are vigilant about keeping their homes free of chemicals, so why forget their faces? Help them redefine their washing routines and find the natural facial cleanser that’s right for them. The Good, The Bad and the Ugly When...
A practical guide to aromatherapy.There’s nothing more soothing after a stressful day than drawing a warm bath, lighting a few candles and cracking open a bottle of…essential oil! Aromatherapy, defined by the National Association for Holistic Aromatherapy (NAHA), is “the art and science of utilizing naturally extracted aromatic essences from...
Bring your customers’ hair back from the brink of loss and damage. Hair thinning and loss for both men and women happen for different reasons depending on the individual; some feel their fate is out of their hands as they see generations of family members before them develop shiny heads...
Skincare and makeup tips that will help boost sales.Are some of your best-selling skincare products wrinkle fighters, dark spot lighteners and moisture infusers? From those first fine lines to deep-set creases, many men and women want to turn back the hands of time—and they’re coming to you for help. Retailers,...
It’s just as important to protect your skin as it is to relax on a summer’s day.Skin cancer is a scary possible consequence of spending too much time in the sun, with the scariest and most severe form being melanoma. Melanoma is caused by changes in melanocyte cells that are...
Seven ingredients that will energize your skin cells.When it comes to the biggest organ in our bodies, shoppers should know how to keep their skin naturally hydrated and healthy. Here, we pinpoint seven impressive ingredients that may not be familiar to everyone, but will ultimately help moisturize the one organ...
Do you have what she needs?When it comes to feminine hygiene, some stores only carry what they feel are the basics: standard throwaway pads and tampons. Savvy shop-owners, however, know there’s much more to monthly protection. Allergies, discomfort and concern over their environmental impact can all affect what women face...
Who’s winning out in your personal care aisles? Men or women?Are you meeting the needs of your male clientele? I’m not talking about your saw palmetto or your bodybuilding supplements. I’m talking about your hair and skin care products. A few years ago, you may have gotten away with just...
Natural skincare for your teen-aged clientele.The teen years are the most challenging for many, particularly those who wake up to numerous skin problems including acne, sensitivities, oiliness and dryness. While many mainstream products are available, unfortunately for many, they still leave these skincare issues as an endless saga. While commercial...
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