HABA Features

2026 Natural Choice Awards

info@wfcinc.com — Fri, 27 Mar 2026 04:00:00 -0400

Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

2026 48th Annual Retailer Survey

Mon, 23 Feb 2026 08:16:56 -0500

Overall year-over-year growth for all survey respondents was a robust 6.1% increase.

Sitting Pretty: The Beauty-From-Within Boom

Jennifer@joseph.com — Thu, 24 Jul 2025 18:07:03 -0400

Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that support glowing skin, shiny hair, and strong nails to be an essential component of self-care.

2025 Natural Choice Awards

info@wfcinc.com — Mon, 31 Mar 2025 10:00:00 -0400

Discover the winners of WholeFoods Magazine's 2025 Natural Choice Awards!

3 Summer Skin Protectors

Sun, 30 Mar 2025 01:00:00 -0400

Find out key strategies and study-backed ingredients that can help consumers stay safe.

2025 47th Annual WholeFoods Magazine Retailer Survey

Thu, 20 Feb 2025 13:05:00 -0500

WholeFoods Magazine and Readex Research surveyed independent natural organic retailers to paint a picture of independent natural products retailing in the U.S. today.

Ingredients that Deliver Beauty & Beyond

Sun, 27 Oct 2024 17:00:00 -0400

Leading beauty experts to spotlight topical and ingestible products, plus more insights to drive success.

Evolution of Beauty: Healthy, Radiant, Ageless

Thu, 25 Jul 2024 12:03:42 -0400

What current and evolving trends are looking fine in the beauty category? Take a look!

What's New in Nutri-Beauty

Wed, 12 Jun 2024 05:00:00 -0400

To help map out today's popularity trails in the beauty-from-within category, we gathered insight from industry insiders and highlighted the trends customers are leaning into, along with the need-to-know science.

2024 Natural Choice Awards

info@wfcinc.com — Thu, 28 Mar 2024 12:00:00 -0400

Discover the winners of WholeFoods Magazine's 2024 Natural Choice Awards!

3 Oral Care All-Stars to Spread Smiles

Thu, 28 Mar 2024 01:00:00 -0400

Here’s a look at five standout natural ingredients that are freshening up the oral care industry

2024 46th Annual Retailer Survey

Thu, 22 Feb 2024 14:14:58 -0500

What is the bottom line for independent natural products retailers? Did they fare better, or worse, during WholeFoods Magazine's 12-month survey period? Find out! PLUS: Don't miss Retail Insights® 2024 Retail Universe for U.S. Premium Natural, Organic Food, Supplement & Personal Care Sales.

15 Natural Beauty Trends to Watch

marissafox@wfcinc.com — Wed, 23 Aug 2023 14:42:34 -0400

What are consumers seeking out now? Experts shine a light on what’s new, now, and next in the beauty market.

Caring for the Oral Microbiome

beccaviscomi@wfcinc.com — Thu, 20 Jul 2023 11:55:36 -0400

Oral care may not be the first thing most people think of when it comes to supporting overall wellbeing, but science shows oral health is essential. Here, natural helpers for a healthy oral microbiome.

SPINS Market Update

Scott@dicker.com — Wed, 31 May 2023 10:00:28 -0400

The beauty industry has come back in strides

Superheroes of Summer Skin Care

beccaviscomi@wfcinc.com — Mon, 27 Mar 2023 14:05:00 -0400

Face oils in summer? Yes! Find out how these gems (and more natural beautifiers!) help make skin healthy and radiant.

Growth Drivers in Women’s Health

Jennifer@joseph.com — Wed, 01 Mar 2023 12:00:00 -0500

2023 45th Annual Retailer Survey

Tue, 28 Feb 2023 10:50:29 -0500

What is the state of independent natural products retailers as we emerge from the COVID-19 pandemic? Find out, and hear from independent retailers, in their own words, on the state of business.

The Importance of Natural Oral Care

beccaviscomi@wfcinc.com — Fri, 23 Sep 2022 11:34:29 -0400

We all want a pretty smile with pearly white teeth and fresh breath. But taking care of oral hygiene is about more than just looking good. The condition of teeth and gums can be tied to underlying health conditions, and science shows that early signs of many illnesses first appear...

Minimalism & Clean Beauty Shine

marissafox@wfcinc.com — Thu, 25 Aug 2022 07:00:57 -0400

Beauty buyers are getting the “feel-good” factor they’re after by embracing more holistic approaches, looking for topical products that are downright pampering and nutrients that nourish from within. According to research from Lycored, today’s consumers favor beauty products that make them feel good about themselves. “The new generation of skincare...

The Eco-Friendly Solution to "The Great Tampon Shortage of 2022"

info@wfcinc.com — Thu, 21 Jul 2022 11:30:53 -0400

From toilet paper to cleaning supplies to immune-support supplements and more, we’ve all been feeling the impact of supply chain disruptions since 2020. The latest item missing from shelves: tampons (1). The effects of COVID-19 are only one factor contributing to the tampon shortage. As Andre Schulten, Chief Financial Officer...

2022 Natural Choice Awards

info@wfcinc.com — Thu, 24 Mar 2022 12:00:57 -0400

We asked independent natural products retailers to name the brands that have made the greatest impact on their business in the past year, and the results are in! For 20 in-demand categories, we tallied the votes submitted online in our Natural Choice Awards and used data from our What’s Selling...

5 Summer Skin Heroes!

info@wfcinc.com — Thu, 24 Mar 2022 11:56:13 -0400

[vc_row][vc_column][vc_column_text]Smooth skin with a natural, healthy glow is the summer goal…but often the reality is that skin is either sunburned, dry and ashy, oily and breaking out, or marred by bug bites and itchy rashes. Fortunately, nature’s gems can help ease itches and irritation while getting skin looking and feeling...

The Nutri-Beauty Market is Looking Fine

Mon, 28 Feb 2022 15:21:10 -0500

[vc_row][vc_column][vc_column_text]Nutri-beauty, nutricosmetics, beauty-from-within, ingestible beauty—the sheer number of names for this space is a testament to both its novelty and its popularity. What kind of numbers are we looking at? A Research and Markets report projects that the U.S. nutri-beauty market will reach $8.3B by 2027, growing at a CAGR...

Teen Skin Care: Acne Troubleshooting

Tue, 28 Sep 2021 13:42:17 -0400

Teenagers are going through a lot, including hormonal changes that can cause acne. Hormones called androgens increase in teens during puberty, making the skin’s oil glands get larger and make more sebum, an oily substance that moisturizes and protects the skin—and, in large amounts, helps clog pores, leading to acne...

Embracing a More Holistic HABA

Fri, 27 Aug 2021 11:59:09 -0400

[vc_row][vc_column][vc_column_text]How has HABA changed over the past year? It’s changed right in line with all the other trends, says Brandon Boothe, Thrive Natural Care Co-Founder and COO: “The last year has been so challenging for everyone. Many of our friends and family and customers have started re-evaluating their lives. We...

The Future of Oral Health

Thu, 24 Jun 2021 11:57:22 -0400

Oral health supplies of the future: toothpaste, floss, mouth wash… and probiotics. Just like the gut, the mouth has a microbiome, and just like in the gut, that microbiome affects the whole body. Bonnie Feldman, DDS, MBA, gave a presentation titled “Oral Health and Microbiome” at Nutri-Beauty: Mastering the Market...

Meet the New-and-Improved HABA

Thu, 29 Apr 2021 10:21:10 -0400

A Broader Definition of Beauty How many products do you stock that are labeled for “normal” hair or skin? That number is about to drop. “From skin care to soap, shampoo, and more, our beauty and personal care brands are removing the word ‘normal’ from advertising and packaging, all over...

Summer Remedy Kit: Essentials Your Customers Will ♥

Thu, 18 Mar 2021 11:56:48 -0400

Finally! With the brutal winter behind us, we can start looking forward to warmer days enjoying the fresh air and sunshine. And we seriously have enough to deal with these days—no one wants to add annoyances like itching and peeling to their list of bothers. To help your customers get...

2021 43rd Annual Retailer Survey

info@wfcinc.com — Fri, 19 Feb 2021 12:00:04 -0500

[vc_row][vc_column][vc_column_text] Sponsored by [/vc_column_text][vc_column_text]We’re not going to bury the lead here, because we know the number everyone wants to know: overall same-store year-over-year growth for independent natural products retailers. It’s 5.02%, which is remarkable given the shutdown pressures, and the need for 50 individual states to deem natural foods stores...