Supplements Features | WholeFoods Magazine

7 Studied Benefits of Medicinal Mushrooms

July 29, 2021

[vc_row][vc_column][vc_column_text]The mushroom category is broad, and research on most mushrooms is limited—but what there is, shows enormous potential. Companies in this area are capitalizing on this potential: Om Mushroom has released a mushroom-based Immune Boost Drink Mix, Mushroom Wisdom offers Maitake D-Fraction in several strengths for immune support, and For...

The Active Nutrition Opportunity

June 24, 2021

Maggie Jaqua

[vc_row][vc_column][vc_column_text]Talk about a category on-the-go. The shift from athlete-focused sports nutrition to everybody-focused active nutrition was in progress years before the pandemic, but 2020 accelerated that evolution, and shaped a market that encompasses so much more than sports and fitness. “Over the last 10 to 15 years, we have seen...

Microbiome: The More You Know

June 24, 2021

Julia Peterman

[vc_row][vc_column][vc_column_text]As we learn more about the gut microbiome, one thing is becoming clear: “The more we learn about the gut microbiome,” says Marc Washington, Founder of Muniq, “the more we realize that there remains much more that we don’t know about this complex ecosystem.” Scientifically speaking, the term “microbiome” is...

The Future of Oral Health

June 24, 2021

Julia Peterman

Oral health supplies of the future: toothpaste, floss, mouth wash… and probiotics. Just like the gut, the mouth has a microbiome, and just like in the gut, that microbiome affects the whole body. Bonnie Feldman, DDS, MBA, gave a presentation titled “Oral Health and Microbiome” at Nutri-Beauty: Mastering the Market...

2021 Phytocannabinoids Market Update: Troubleshooting & Trendspotting

April 29, 2021

Maggie Jaqua

[vc_row][vc_column][vc_column_text]Slowed sales, regulatory uncertainty, out-of-control claims, Delta-8-THC...in our 7th annual deep-dive into the phytocannabinoid market, we take another look at some of the all-too familiar challenges that continue to hinder the hemp/phytocannabinoids category, and explore new concerns that are cropping up. Major Issues Impacting the Category “Regulatory uncertainty” was...

Nutri-Beauty: Look Good = Feel Good

April 29, 2021

Julia Peterman

[vc_row][vc_column][vc_column_text]When you look good, you feel better—and vice versa. And while we may not be getting dolled up to hit the town very often these days, COVID hasn’t disrupted the nutri-beauty market (a.k.a. beauty from within, a.k.a. nutricosmetics, a.k.a. cosmeceuticals—those ingestible products taken for beauty purposes). “In fact,” Trisha Sugarek...

Black Seed Oil: Benefits Backed by Science

April 29, 2021

Julia Peterman

[vc_row][vc_column][vc_column_text]Nigella sativa grows in Southwest Asia, the Middle East, and Southern Europe. It produces fruit with black seeds—which, while they go by the name “black seeds,” are also called black cumin, black caraway, nigella, fennel flower, and Roman coriander (1). Oil extracted from these seeds has been used in traditional...

2021 Natural Choice Awards

March 18, 2021

WholeFoods Magazine Staff

Which brands have made the greatest impact on your business in the past year? We asked natural products retailers to recognize the standouts by voting in the annual WholeFoods Natural Choice Awards, and the results are in! For each category, we tallied the votes submitted online and broke ties using...

Spring Detox & Liver Health

March 18, 2021

Julia Peterman

[vc_row][vc_column][vc_column_text]In a time when there are so many toxic substances in our environment, liver health is top of mind for many: A report from Grand View Research shows that the market has been growing, reaching $707.16 million in 2018, and is expected to register a CAGR of 4.32% from 2019...

2021 43rd Annual Retailer Survey

February 19, 2021

WholeFoods Magazine Staff

[vc_row][vc_column][vc_column_text] Sponsored by [/vc_column_text][vc_column_text]We’re not going to bury the lead here, because we know the number everyone wants to know: overall same-store year-over-year growth for independent natural products retailers. It’s 5.02%, which is remarkable given the shutdown pressures, and the need for 50 individual states to deem natural foods stores...