Shoppers know that eating fish and taking fish oil are great ways to get their omegas. But what about plant-based omegas? With interest in plant-based protein and sustainable food sources growing, consumers may be more interested than ever before in this growing market segment. Help your customers understand what makes...

Bone health is probably one area your customers feel pretty comfortable with. The words calcium and vitamin D appear on labels of everyday food items and brands have been advertising their bone health benefits for years. However, nutrition is a science that is always changing and consumers need to understand...

How nutricosmetics promote healthy skin from within. What are the most important factors in having youthful, healthy skin? Probably hydration, plumpness and elasticity. Now the harder question: How can you acquire these things, especially as aging takes a toll on all of them? The answer may be a combination approach,...

Shoppers who think mushrooms are strictly a culinary item are missing out. Mushroom supplements benefit the body in many significant ways.

Many customers will be inclined to reach for anti-inflammatory products given the attention inflammation has been receiving. That’s a good thing, but it’s also important to remind them that joints can benefit from a variety of other products. Here is what should be taken into consideration.

A Special Advertising Section   Algalife Algalife Icelandic Astaxanthin is a daily-use antiaging powerhouse packed with more antioxidants than any other plant, fruit or natural vitamin. Cultivated with pure glacial water, 100% renewable energy and without exposure to pollution and contaminants common in open air algae cultivation, the manufacturer says...

The votes have been cast and tallied. Now, it’s time to announce the results of the 2016 Natural Choice Awards!  

This annual honor, now in its 14th year, recognizes and celebrates the natural industry’s top selling products and companies, whether they’re small and just starting out or seasoned veterans.

The heart is one of the hardest-working organs in the body. It contracts and relaxes a little more than once per second, providing the blood flow on which every other organ in your body relies. That requires a steady supply of energy, and to perform at optimal function, your heart...

Help your customers take good care of their gut. They say you are what you eat. If you eat well, you’ll probably feel well and if you eat poorly, you probably won’t. For this reason, digestive health is an excellent reflection of your personal well being. However, while it’s easy...

Pet food, treats, remedies and grooming products for your store.As consumers educate themselves about potential contaminants and toxic ingredients in products, they are not only choosing a healthier lifestyle for themselves, but also for their families, which include their beloved pets. To ensure their four-legged family members are living longer,...