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Home » Topics » Columns » Trade Secrets

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Assorted nutritional supplement pills

DSHEA Re-Invented

The goal: to strengthen consumer trust, improve FDA oversight, preserve national uniformity, modernize the treatment of ingredients and claims and support responsible innovation.
June 17, 2026
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

DSHEA transformed the dietary supplement industry in 1994. Today, Organic & Natural Health's Karen Howard calls for modernization to improve transparency, strengthen oversight, create national regulatory consistency, and support innovation. Here's what's being proposed.


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NASC-conference-sign-2026.jpg

The Future of Animal Health Supplements: NASC's Vision for Quality, Innovation, and Regulatory Clarity

In the spotlight at the NASC conference: the rapid growth of the animal wellness market, a new treats quality program, an proposed legislation aimed at establishing a distinct federal regulatory category for animal health supplements.
June 10, 2026
Petra Erlandson, VP of Sales, Alkemist Labs

As the National Animal Supplement Council celebrated its 25th anniversary, industry leaders focused on initiatives that could shape the future of animal health supplements.


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Dietary supplements, herbs and green plants

Dietary Supplement Claims: Navigating Today’s Enforcement Trends

AHPA workshop highlights rising litigation risks, evolving substantiation standards, and the growing importance of precise claims compliance in the dietary supplement industry.
May 28, 2026
Robert Marriott, J.D., AHPA

From “clinically proven” challenges to Proposition 65 actions and pricing lawsuits, AHPA’s latest workshop explored how dietary supplement brands can strengthen claims substantiation, reduce liability, and stay ahead of mounting regulatory and litigation pressures.


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Rethinking Lactose Intolerance: The Role of Probiotics and Prebiotics

Yogurt, probiotics, and prebiotics are being explored as microbiome-based strategies for supporting lactose intolerance management.
May 22, 2026
International Probiotics Association and Clare Fleishman, MS RDN
  • Explore what the science suggests regarding specific probiotic strains for lactose digestion and supporting management of lactose intolerance.

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    Supplements shown under a magnifying glass, symbolizing increased scrutiny of regulatory oversight and product transparency in the dietary supplement marketplace.
    Viewpoints

    An Open Letter to John Oliver

    CRN's Steve Mister offers a response to criticism of DSHEA, explaining that “gas station drugs” highlight enforcement gaps—not regulatory failure—and renews calls for a mandatory dietary supplement product registry.
    May 12, 2026
    Steve Mister, Esq., CAE, President & CEO, Council for Responsible Nutrition (CRN)

    Blaming DSHEA for “gas station drugs” misses the real issue: enforcement gaps, not lack of laws, according to a dietary supplement industry perspective.


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    Microbiome-support-for-wellness.jpg
    2026 Trends

    Consumer Insights: Trends and Opportunities in the Microbiome Market

    Explore three marketing personas that can be used to determine marketing strategy, identify targets, product positioning, channel planning, engagement approaches and more.
    May 7, 2026
    Len Monheit, CEO, ITC

    With anticipated growth over 15%, the human microbiome market represents a huge commercial opportunity for suppliers, brands and service providers to address current and emerging consumer needs.


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    Microbiome-Prebiotics-for-Wellness.jpg

    Beyond the Gut

    The Prebiotic Category Is Growing Up
    May 7, 2026
    Steve Imgrund, Global Prebiotic Association (GPA)

    While gut health remains the top driver in the U.S., other motivations are emerging in the microbiome space. Explore the opportunities with prebiotics.


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    Close-up of dietary supplement capsules and powder representing prebiotic ingredients used in natural health products, aligned with Health Canada regulations and the updated prebiotics monograph in Canada.

    Initial Prebiotics Monograph Marks Milestone for Prebiotic Category in Canada

    Health Canada's new framework signals greater clarity for prebiotics in natural health products.
    April 29, 2026
    Len Monheit, CEO, ITC and Steve Imgrund, Global Prebiotic Association (GPA)

    A new prebiotics monograph in Canada sets clearer rules for ingredients, claims, and labeling—marking a major shift for the NHP and supplement industry.


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    Preventative-Health-GettyImages-1609991495.jpeg

    The Stakes Are Higher for Consumers Right Now

    As health coverage costs climb, the natural products industry has a key role to play in prevention.
    April 24, 2026
    Karen Howard, CEO and Executive Director of Organic & Natural Health Association

    Smart self-care, science-backed supplements, and testing: Organic & Natural Health outlines a prevention playbook for 2026.


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    Mind-Body-Integrative-Wellness-Health-GettyImages-823901192.jpeg
    2026 Trends

    Highlights from the 2026 Integrative Healthcare Symposium

    Inside-Out and Top-to-Toe: Emerging Trends in Integrative Health and Performance
    March 20, 2026
    Nancy Trent

    Integrative health is no longer on the fringes; it’s actively redefining prevention, performance, and patient care.


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    NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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