Independent natural products retailers share their pain points and perspectives for WholeFoods Magazine's Annual Retailer Survey.

Industry leaders, category experts and analysts, and independent retailers share valuable insights, reflecting on the past 12 months and forecasting what is to come.

This year, for our Person of the Year, we recognize Women in Nutraceuticals (WIN), an organization that has been a driving force behind the movement to create an environment in which women have an equal place in the leadership and growth of the nutraceutical industry. 

Before Hurricane Helene and Hurricane Milton devastated areas of the East Coast in September and October, environmental worries were on the rise.

Consumers in the United States spent an additional $533 million on herbal supplements in 2023 compared to sales in 2022, but the former darling of the consumers—hemp-based phytocannabinoids such as cannabidiol (CBD)—are suffering blow after blow.

The WholeFoods Magazine team will keep updating you on the latest news in the natural products industry, and doing what we can to support you and your business, so you can join the fight.

This year, we received several nominations for WholeFoods Magazine Retailer of the Year. And the winner is...

Get the scoop on Natural Products Expo West, SupplySide East, Vitafoods Europe, NPA's Fly-In-Day, CRN's Dietary Supplements Forum, Naturally Informed’s Microbiome: Mastering the Market; MAHO Expo Summer Splash, Plant Based World Expo North America, and more!

This was a special Expo West for WholeFoods Magazine, as we celebrated our 40th anniversary under the ownership of the Wainer Family. Check out the highlights, plus 5 trends to watch!

WholeFoods Magazine invited independent natural products retailers to sound off. In their own words, they outline the challenges they are facing.