Let’s say you traded your quiet ho-hum life for one filled with fame and glory. Sure, the dollars that come with prominence in our society are bountiful, but after a while, thorns would start to grow. Lost quality time with those who knew you from the beginning would weigh heavily,...
I have become so accustomed to seeing negative headlines about dietary supplements that they barely jump off the page at me anymore. But recently, I saw a story with such a brazenly false headline on a news/opinion Web site that I couldn’t help but click through: “Your Probiotic Is Probably...
How much time do you think the average expecting couple spends choosing the perfect baby name? Circling options in baby books, bouncing ideas off friends, arguing about spelling…that has to take at least 24 hours spread over nine months, right? Naming a child is a process that can’t be taken...
A revolution is underway at cafeterias across the nation. Part of it is stemming from disgruntled kids who aren’t thrilled with their ho-hum plates of spaghetti. But, school administrators are also ready to launch their meatballs at lawmakers who tasked schools with making lunches healthier—a job that schools say is...
Welcome to the 2014 WholeFoods Magazine Source Directory, the largest and most comprehensive print/online directory of information in the natural products industry. The Source Directory—with 2,000+ listings of industry companies and organizations—is an invaluable reference tool that will help you find company information, key contacts, product offerings, brand names and...
Transparency is big these days, especially in our industry. Millions of U.S. shoppers are drawn to natural and organic products in the first place because they want to know exactly what’s in their food, how companies are treating the environment and how growers are compensated. In general, I’d say “transparency”...
On October 7, 1994, in the late evening hours, the Senate passed the Dietary Supplement Health and Education Act (DSHEA) by unanimous consent. It took months and months of intense effort by retailers to rally a grassroots campaign among shoppers who feared their supplements would become unavailable. It also took...
This issue of WholeFoods has been on my mind for months. It’s WholeFoods Magazine’s 30th anniversary of ownership under the Wainer Family, and I wanted to make the coverage special. As I started researching the story of how WholeFoods came to be, I realized there was a gaping hole in...
The thing I hate most about visiting the doctor is being reduced to a number. In the race to get to the next patient, far too many physicians scan the “high” or “low” column of a lab report, not even caring to look at the numbers within the range or...
How much potassium do you think you get daily? The full 4.7 g/day that the Institute of Medicine suggests? If the trend from a recent survey holds, probably 61% of you believe you consume this amount every day—and nearly all of you are dead wrong. Survey Says… While many people...
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