Hot, new supplements, grocery, beauty and more that companies in the natural products industry don’t want you to miss.

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.

Nordic Naturals is launching Nordic Flora a probiotic line designed to address multiple health needs, including healthy gut biodiversity, regularity, women’s urinary tract health, and immune system function.

There's a lot happening in the natural products industry. Find out about the latest certifications, expansions, research, and more!

What is driving sales in natural products stores across the U.S.? We invited independent natural products retailers to shine a light on the brands that have made the greatest impact on business in the past year, and they delivered!