One of the most notable shifts in sweets and snacks is the rise of functional and health-focused options.

Gut health was a concern for consumers with health issues or for early adopters in specialty stores. Today, “microbiome” and “gut health” are part of the general vernacular, and they’re on the minds of shoppers as they head to the store.

As the market for good-for-you grow, brands are exploring ways to provide more functionality to foods and beverages. 

Informa Markets hosted Vitafoods Europe 2024 in Geneva, Switzerland, from May 14-16, and ingredient suppliers were showcasing what's new and what's next.

Modern consumers, especially young adults, are hungry for food and beverages that not only provide nutrition but also help support their sleep, elevate mood, and help manage stress.

SupplySide East comes to NJ on April 16 and 17, uniting leaders in the food, beverage, supply, distributor, manufacturing industries, and more to present and discuss information across their fields.

CRN's recommendations call on brand marketers and online retailers to provide consumers with essential product information for dietary supplements and functional food. 

Which nutritional supplements are driving growth in the digestive health category, and forecast what’s ahead for 2024? Find out!

The global functional drinks market size was estimated to be worth $204.8 billion in 2022, expected to achieve a CAGR of 7.1% from 2023 to 2030.

Many snack and candy companies are shifting towards using more natural, whole-food ingredients and avoiding artificial flavors, colors, and preservatives. Here are some of the splendid brands upgrading our treats, as seen at ECRM’s Better for you Snack show