NOW Founder Elwood Richard’s high standards for quality and science-based products are key guideposts for our company today. We believe in the ethos of Honesty, Integrity, and Respect in all we do as a company. —Jim Emme ...
Bloomingdale, IL—In 2017, NOW spearheaded an industry self-policing program of testing unfamiliar brands found on Amazon. Using both internal and external labs including Eurofins, researchers compare results to the packaging claims on supplement and vitamin bottles. NOW has previously tested ALA, phosphatidyl serine, CoQ10, SAMe, and curcumin. In the most recent round...
Bloomingdale, IL–NOW announced the launch of its new national brand campaign, which emphasizes affordable products for health with its motto: “Feel good spending less with NOW." Imagery for the campaign focuses how optimal [caption id="attachment_88969" align="alignright" width="238"] Courtesy of NOW[/caption] health feels for consumers, rather than focusing on physical activity.
Bloomingdale, IL—NOW announced the launch of its new “Commit to YOU” campaign, with a goal of inspiring people to invest in their health, put themselves first, and achieve their wellness goals. A "dream team" of wellness experts will lead the campaign: Peloton Instructor Emma Lovewell (@emmalovewell) Celebrity Holistic Health Coach Kelly LeVeque (@bewellbykelly) Dermatologist Dr.
NOW is offering two new beauty-from-within solutions. Hydration Rescue Veg Capsules features Hyabest hyaluronic acid, to help support healthy skin moisture. Aquatic Beauty Marine Collagen + Astaxanthin Powder, containing collagen from wild-caught fish, AstaReal astaxanthin, vitamin C, and hyaluronic acid, is intended to help maintain skin moisture and promote an...
Bloomingdale, IL—NOW Foods has continued its quality testing of brands found on Amazon, this time testing for Glutathione. The results: Brands were overall of a better quality than in NOW’s previous tests, although there were still brands that failed on potency and heavy metal testing. As with prior analyses, NOW...
Bloomingdale, IL—To accommodate consumer preferences, NOW announced that the company is phasing out gelatin capsules and the use of magnesium stearate. Gelatin capsules are sourced from animals, a press release from NOW notes, which can be off-putting to some customers. NOW instead will be using Capsugel’s VCaps, made of cellulose...
Bloomingdale, IL—NOW has released another report—its fifth report in 2020—regarding the quality of brands sold mainly on Amazon. This new report focuses on alpha lipoic acid (ALA). Previous reports from NOW include CoQ10 and SAMe, Acetyl-l-Carnitine, and Phosphatidyl Serine. NOW purchased two samples of each ALA from 13 brands that...
Bloomingdale, IL—NOW has identified “serious failings” in the phosphatidyl serine (PS) category on Amazon, according to a press release. The company noticed declining sales on Amazon, and found that the top-selling brands on the site were offering prices that averaged 70% below NOW’s prices. Having tested CoQ10 products, acetyl-l-canitine products,...
Spring, TX—The CoQ10 Association shared the news of its Ingredient Integrity Initiative. The Association is partnering with Trust Transparency Center’s Ingredient Transparency Center to continue the testing initiatives it has been conducting over the past two years. The goal: to test every retail offering of single-ingredient CoQ10 in an effort to develop improved,...
