Natural Products Expo West 2025 underscored a powerful shift toward mindful consumerism, sustainability, and functional wellness, with several standout trends dominating the show floor. 

The novel extraction process from Greenvit consumes less energy compared to conventional methods and leads to higher yield rates. 

Sati Soda is a healthy drink option created with mindfulness and taste in mind. 

The U.S. market for global flavors is poised for tremendous growth, driven largely by the adventurous palates of Millennials and Gen Z. 

Wildwonder is the maker of functional beverages for gut health.

Read up on all the latest news in the natural products industry.

One of the most notable shifts in sweets and snacks is the rise of functional and health-focused options.

As the market for good-for-you grow, brands are exploring ways to provide more functionality to foods and beverages. 

Saya Suka, a new water range, features Bimuno GOS, a prebotic ingredient from Clasado Biosciences. 

Informa Markets hosted Vitafoods Europe 2024 in Geneva, Switzerland, from May 14-16, and ingredient suppliers were showcasing what's new and what's next.