Step 1: Define Your Target Customer When I talk to new entrepreneurs, one of the most common oversights they make is being unable to link their product idea to actual consumers interested in buying it. When it comes to determining your market segment, some of the biggest mistakes new entrepreneurs...
Recent columns have discussed new discoveries about how vitamin E benefits health and also confirmed the safety of megadoses of vitamin E (1-6). Many people associate vitamin E with heart health because historically, it was the topic of research and books. The public first became aware of vitamin E due...
When it was announced that the U.S. Food and Drug Administration (FDA) was releasing its latest Draft Guidance of New Dietary Ingredient (NDI) Notifications, the industry held its breath. The original 2011 draft left much to be desired and naturally, there was a great deal of concern. Its release was...
Dana Point, CA—Since officially undertaking the process of designing a product registry in April of this year, the Council for Responsible Nutrition (CRN) finally unveiled its new Supplement Online Wellness Library (OWL), at its annual symposium, The Conference, on Thursday, October 27. As reported previously by WholeFoods, the intention of...
Dana Point, CA—On Thursday, October 27, at the Council for Responsible Nutrition’s (CRN) annual symposium, The Conference, the trade group presented some telling results from its 2016 CRN Consumer Survey on Dietary Supplements. The results show that among consumers, confidence in the safety, quality and effectiveness of dietary supplements remains high,...
Pittsburgh, PA—As Chinese consumers become more health conscious, and rely more heavily on vitamins and supplements, Chinese companies are looking to cash in on the trend by looking for companies abroad. The country’s vitamins and dietary-supplement market is expected to increase by 53% to $28.7 billion by 2021, according to...
As nationwide programs including My Plate and Fruits & Veggies – More Matters continue to emphasize the importance of a nutritious diet full of fresh fruits and vegetables, the importance of organic and natural foods and supplements continues to be paramount. Although most Americans include a multi-vitamin in their natural...
InterHealth Nutraceuticals, Inc., Benicia, CA, announced that a paper on Zychrome has been accepted for publication in Food & Nutrition Research. This study found the ingredient significantly reduced fasting blood glucose levels compared to baseline, whereas the placebo group did not. In addition, the ingredient reduced the inflammatory cytokine TNF-a.
According to Consumer Reports, 80% of adults say they take some kind of pain medication at least once a week. While a conventional drug may alleviate pain, they may also cause side effects such as nausea, dizziness, loss of appetite, swelling and even liver problems (1, 2). Although natural pain...
