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NOW Testing of Bromelain Supplements Purchased on Amazon Reveals "Abysmal" Results

The goal has always been to address bad quality products in the marketplace, but NOW said this latest round of testing shows the problem is getting worse.

April 6, 2023

Maggie Jaqua, Content Director

NOW announced the latest efforts in its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, with this round of testing focused on bromelain.

NPA, ANH File Citizen’s Petition with FDA on NMN

“Issues surrounding NAC and NMN are glaring examples of the FDA fundamentally failing American consumers and industry," said NPA's Daniel Fabricant, Ph.D.

March 21, 2023

Maggie Jaqua, Content Director

In November 2022, a notification by the Food and Drug Administration (FDA) declared that beta-nicotinamide mononucleotide (NMN) is not a legal dietary ingredient. In response, the Natural Products Association (NPA), along with the Alliance for Natural Health (ANH), submitted a Citizen’s Petition to FDA.

Nicotinamide mononucleotide. White pills forming shape to NMN alphabet on wooden background.

NPA Asks Amazon to Restore NMN Sales

Products containing NMN would be banned from the site after March 13, 2023.

March 2, 2023

Maggie Jaqua, Content Director

Following the November 2022 notification by the Food and Drug Administration (FDA) that beta-nicotinamide mononucleotide (NMN) is not a legal dietary ingredient, Amazon’s Restricted Products Team emailed sellers in February that products containing NMN would be banned after March 13, 2023.

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2023: It’s the Amazon Jungle Out There

February 13, 2023

Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Those of you who follow the Organic & Natural Health Association know that we are often referred to as a boutique organization. To me that means we are designed to be elite and unique, representing only the best of the supply chain, and engaging all its stakeholders, including independent retailers...

2022 Person of the Year: The Amazon.com Quality Activists

November 29, 2022

Maggie Jaqua, Content Director

“Every step we take to represent consumer and independent retailer interests is rewarding.” —Karen Howard Each year, WholeFoods Magazine recognizes an individual or a group that has made a significant impact on our industry. In 2022, we are shining a light on those who have taken a stand to...

NOW Alerts Amazon to Misleading Dietary Supplement “Quality Documentation”

June 28, 2022

WholeFoods Magazine Staff

Bloomingdale, IL—For years, NOW has been alerting Amazon that bad actors featured on the site are misleading consumers. NOW has conducted testing on brands that sell: ALA phosphatidyl serine CoQ10 SAMe quercetin curcumin NOW uncovered brands that have misrepresented ingredients and dosage. NOW's latest efforts at self-policing lesser-known dietary supplement brands...

NOW Testing of CoQ10, Quercetin in Brands Sold on Amazon Reveals "Deceptive Labeling Tricks"

May 11, 2022

WholeFoods Magazine Staff

Bloomingdale, IL—In 2017, NOW spearheaded an industry self-policing program of testing unfamiliar brands found on Amazon. Using both internal and external labs including Eurofins, researchers compare results to the packaging claims on supplement and vitamin bottles. NOW has previously tested ALA, phosphatidyl serine, CoQ10, SAMe, and curcumin. In the most recent round...

March 2022

February 28, 2022

WholeFoods Magazine Staff

Digital Edition Editorial: The Success, Stresses, & Struggles: Retailers Sound Off What’s Selling Tip of the Month: Why Diversity & Inclusion May Drive the Future of the Food Industry 44th Annual Retailer Survey Retail Insights® 2022 Retail Universe for Premium Natural Organic Food, Supplement & Personal Care Sales The...

4 Things You Can Do to Grow Your Sales While Competing with Amazon

February 24, 2022

Scott Dicker

When you are a regional grocer these days, the landscape is tough. You have to worry about supply chain issues, big box stores, other local competition, and the growing giant competitor out there, Amazon. It feels like Amazon is putting its hand into every single category. It can be frustrating...

NOW Continues Amazon Tests with Glutathione

October 18, 2021

WholeFoods Magazine Staff

Bloomingdale, IL—NOW Foods has continued its quality testing of brands found on Amazon, this time testing for Glutathione. The results: Brands were overall of a better quality than in NOW’s previous tests, although there were still brands that failed on potency and heavy metal testing. As with prior analyses, NOW...