While food-based sources of prebiotics, probiotics, and synbiotics have long been linked to improved health and reduced mortality, new evidence suggests that supplements may offer similar benefits.

This webinar from Natures Crops International puts the spotlight on ahiflower and the the latest in nutritional supplements for women's wellness. 

The women's wellness market is making significant strides. Uncover the latest advances and insights in this special publication featuring content from leading industry companies.

Natural Products Expo West 2025 underscored a powerful shift toward mindful consumerism, sustainability, and functional wellness, with several standout trends dominating the show floor. 

In this Naturally Informed keynote session, Dr.  Pamela Peeke discusses the latest science on women's wellness, including a look at the nutritional support that can benefit women at various life stages.

Here's a look at what we saw, discovered, and tasted at this year's 2025 Natural Products Expo West.

Read up on all the latest news in the natural products industry.

Industry leaders, category experts and analysts, and independent retailers share valuable insights, reflecting on the past 12 months and forecasting what is to come.

In 2025, consumer interest will drive explosive growth for a number of supplement product categories. Read on for a forecast of the fastest-growing segments that brands should be aware of.

At the National Association of Chain Drug Stores (NACDS) annual event, innovation was front and center, highlighting how convenience, recovery, women’s health, beauty, and diagnostics are being reimagined for modern consumers.