Health and wellness brands need to know these 6 essentials to SEO and search success. Use this SEO and Search Essentials Checklist to help you get the most out of your search and marketing budget. 

This article delves into the strategies and opportunities available for brands to collaborate with the film industry and create remarkable awareness without requiring exorbitant budgets. By understanding your brand's story, goals, positioning, strategy, target demographics, and desired visibility, you can pave the way for innovative engagements and remarkable success.

To compete, stand out, and generate sales – you need to use paid search ads. There is a catch though: Paid search costs are rising. You cannot rely solely on paid search. Hint: Paid search needs organic search. Organic search needs paid search. A hybrid search strategy helps you build awareness, offset the rising costs of paid search, and strengthens your search strategy. 

On April 13, FTC put approximately 670 advertisers on notice that they should "avoid deceiving consumers with advertisements that make product claims that cannot be backed up or substantiated." 

CRN is hosting “WellComms: Ignite!” for marketing and communications professionals in the wellness space. The event, which will take place on May 4 and 5 in Washington, D.C., will offer insights and best practices on emerging trends, plus critical guidance on a variety of pressing topics.

Search Engine Optimization (SEO) activities for health and wellness brands can take anywhere from 6 to 12 months to work. Successful SEO is personal to your brand and is based on your goals and your website status. Read on for strategies.