Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.

In today’s evolving wellness landscape, consumers are no longer satisfied with products that merely promise results; they expect performance. Univar Solutions shows how you can meet consumers needs.

Industry experts discuss the current state of the immune category, emerging research to note, and a look at what’s to come as we head into 2026.

From AI-driven merchandising to premium preventive care, NACDS 2025 underscored the shift from reactive health to proactive wellness. 

Read up on all the latest news in the natural products industry.

While food-based sources of prebiotics, probiotics, and synbiotics have long been linked to improved health and reduced mortality, new evidence suggests that supplements may offer similar benefits.

Industry insiders to weigh in on today’s disruptors and catalysts, and offer predictions for what’s to come in the active aging market.

Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

To identify where the opportunities are, and to help customers create innovative, new products, Prinova created a future-facing framework that identifies the most important emerging trends.

The global functional drinks market size was estimated to be worth $204.8 billion in 2022, expected to achieve a CAGR of 7.1% from 2023 to 2030.