Active nutrition is growing through ingredient research, AI, precision and personalization to improve health outcomes.

Read up on all the latest news in the natural products industry.

Discover how developments in technology are impacting everything from research, innovation, and product commercialization in the natural products space.

At the biennial GOED Exchange conference, members of the global omega-3 industry came together to discuss industry trends and concerns, network with peers, and hear from key thought leaders. 

To identify where the opportunities are, and to help customers create innovative, new products, Prinova created a future-facing framework that identifies the most important emerging trends.

35 ingredients to know…and the major trends driving sales.

Wellness service and personal genomics company LifeDNA shared the news that it now provides consumers with curated New Chapter vitamin and supplement recommendations based on their personal DNA. 

Natural Grocers is debuting its Personalized Shopping Experience at select stores. As part of the free service, a Nutritional Health Coach (NHC) will guide consumers as they shop, sharing product knowledge and recommending products that will help support each shopper's personal wellness goals.