Brattleboro, VT—Wellness service and personal genomics company LifeDNA shared the news that it now provides consumers with curated New Chapter vitamin and supplement recommendations based on their personal DNA.
How this personalized nutrition program works:
- Data is collected from a non-invasive DNA test (users can order a LifeDNA home test kit for $149, or upload results of an already-completed test to the LifeDNA website for $60).
- To determine an ideal wellness routine for each user, LifeDNA uses nutrigenomics (the relationship between genes and nutrition) to understand an individual’s likelihood of experiencing specific health issues or nutritional needs.
- Users can then receive personalized reports on wellness, personality, and cognition, and access their personalized LifeDNA dashboard for daily nutrition tips, as well as customized New Chapter vitamin and supplement recommendations.
- All DNA and personal data is processed by LifeDNA according to their policies, with New Chapter only providing product information.
“Choosing supplements to meet your body’s specific needs can be overwhelming,” said Blaine Streisand, CEO, New Chapter, in a press release. “At New Chapter, we're passionate about providing our consumers with tools to help them make better decisions on how best to support their body. Applying LifeDNA's cutting-edge technology to this decision can empower individuals to curate their most personalized wellness routine yet! New Chapter vitamins are formulated for absorption, easy to digest, and made using the highest quality ingredients, so they are a great option for LifeDNA users who are looking to optimize their wellness.”
Cyril Moukarzel, CEO, LifeDNA, added, “Over the years, we’ve seen a shift in how people think about wellness, with the next generation seeking more customized solutions to fit their individual needs. Starting with a simple DNA test, LifeDNA provides consumers with personalized wellness assessments that help them identify potential weaknesses and nutritional deficiencies. We are thrilled to take this technology one step further, using the power of science to identify the best New Chapter regimen for each user.”
