Branded ingredients | WholeFoods Magazine

Private Label: An Innovative Option

November 29, 2022

“We know that all consumers are being impacted by economic pressures right now, and we’re sensitive to that.” —Jasen Urena, NestFresh The embrace of private label continues. Perceptions of private label have shifted since the COVID-19 pandemic, and store brands are now more accepted among consumers. Consider the numbers:...

28 Ingredients to Know

September 23, 2022

Maggie Jaqua

Suppliers shine a spotlight on emerging, innovative, and in-demand raw materials. From innovative ingredients to emerging science, suppliers are looking to raise the bar on quality while helping brands and retailers serve their customers' evolving health needs. “The dietary supplements world is always innovating, always responding to consumer needs,...

Secrets to AIDP’s SUCCESS

May 24, 2022

Maggie Jaqua

WholeFoods: Congratulations on 25 years in business! Please tell us how AIDP got started. Lee: AIDP officially started in 1996. It all started with vitamin C. With the introduction of a friend, I became the sole representative of a vitamin C manufacturer in China. The manufacturer shut down later when...

Kerry Group Acquires Natreon

April 1, 2022

Marissa Fox

Naas, Ireland–Kerry Group announced in a press release that it has completed its acquisition of branded botanical extract company Natreon Inc. in a move that the company says expands its ProActive Health portfolio of science-backed branded ingredients and diversifies its product and consumer-base. Natreon's portfolio of branded Ayurvedic botanical ingredients,...

Consumer Research Reinforces Importance of Branded Ingredients

December 20, 2021

Julia Peterman

Three dietary supplements industry surveys have now reinforced the importance of branded ingredients. The 2020 Council for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements pointed to the trend: Surveying 1,471 adults who use supplements (and an additional 535 who didn’t), CRN found that supplement users prefer branded ingredients twice...

The Natural View, Live at SSW: A Look at CRN's 2021 Consumer Survey

November 3, 2021

WholeFoods Magazine Staff

Maggie Jaqua of WholeFoods Magazine talks with Brian Wommack, Senior Vice President of Communications at the Council for Responsible Nutrition (CRN), about CRN's 2021 Consumer Survey on Dietary Supplements. Tune in for highlights, including findings showing consumers find added value in branded ingredients, and are willing to pay for that...

NPA: Intellectual Property Protection Key to Consumer Safety & Innovation for Natural Products Industry

October 22, 2021

WholeFoods Magazine Staff

Washington, D.C.—Stressing the importance of intellectual property protection for both consumer safety and product innovation, the Natural Products Association (NPA) has filed comments with the U.S. Patent and Trademark Office calling for strong intellectual property protection for nutritional supplements. NPA submitted comments regarding a patent eligibility jurisprudence study requested by Senators...

New Research Shows Consumers Value Branded Ingredients. Do You?

November 12, 2020

Scott Steinford

Reading a supplement label is complicated. There are so many parts, some mandated by law like a Supplements Facts panel, others just good practice. Frequently, hidden in the label is an increasingly important gem, an indication that the product contains a special, branded ingredient. What’s so important about that? ...

Finding Value and Trust in Branded Ingredients

March 19, 2020

Scott Steinford

We know the value of consumer trust and we look for ways to build it. Consumers are looking for evidence and information. The marrying of these two concepts is what has evolved into the branded ingredient offering—the ‘Intel inside.’ Branded ingredients were a relatively new concept 20 odd years ago,...

The Power of Branded Ingredients

March 20, 2019

Maggie Jaqua

In the crowded retail space, everyone is looking for that boost that will help them stand out. Enter branded ingredients. “Working with a branded ingredient can really help manufacturers with so many different aspects,” says Elyse Lovett, marketing manager for Kyowa Hakko USA, “including quality, transparency and marketing support.” Branded...