Lily of the Desert

Company DescriptionFounded in 1971, Lily of the Desert is privately owned and operated by the Lovelace Family headquartered in Denton, Texas. Lily’s mission and motto has always been and will remain, “Retaining the Quality that Nature Created.” In 1991, Lily of the Desert became the largest U.S. grower and processor of Aloe Vera products in the natural products industry. By 2001, our products could be found in 99% of natural product stores and major grocery chains across the U.S., creating a strong and loyal brand following.

For 45 years, Lily of the Desert has remained committed to our motto by making health products that our customers feel confident buying. We grow our own organic Aloe vera, and oversee each step of the process from the field to the bottle. This removes the chance for any issues using third party sources and helps to keep costs down. As a science-driven company, Lily of the Desert has become a leader in the aloe category with third party clinical studies to back up any claim made about our products. In recent years, Lily of the Desert has added contract manufacturing capabilities to our services and is working with top companies from around the world.

Key Market Areas• Aloe Vera Juices and Gels, Condition Formulas • Functional Waters • Aloe Powders • Digestive Health • Personal Care • After Sun • Oils

Major Products/Service Offerings• Core Products: -Aloe Vera Juices and Gels -Preservative Free Aloe Vera Juices -Flavored Aloe Vera Juices -Condition Specific Formulas for Stomach and Detox -Aloe Vera Concentrates -Topical Aloe Vera Gelly -Aloe Mix n’ Go (Aloe Powder Stick Packets) -Aloe H2O (enhanced Aloe water beverage) -Aloe H2O with Pure Coconut Water (enhanced Aloe water beverage with coconut water) -Personal Care line for Women, Men, Kids and Classics -Tropical Plantation: USDA organic virgin coconut oil • Private Label: - Aloe Vera - Energy Shots • Contract Manufacturing: - Waters - Powders - Shots - Oils

What’s New?New! Aloe-based personal care products from the Aloe Experts. Twenty-three new products for Men, Women and Kids featuring nature’s best moisturizer, Aloe Vera. Keeping the user in mind, we have made each product unique with key botanic ingredients that will help the skin’s appearance. Free from parabens, sulfates, phthalates, artificial dyes and fragrances, animal byproducts and testing. Made with at least 30% post-consumer recycled content.

Lily of the Desert1887 Geesling Road, Denton, TX 76208

Telephone: (940)566-9914 and 1(800)229-5459 Fax: (940)566-9915 E-mail: info@lilyofthedesert.com Web site: www.lilyofthedesert.com Year Founded: 1971

Key PersonnelJack Brown, VP of Sales and Marketing

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The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products industry news, trends, and more. This national, monthly business-to-business magazine has been published continuously for nearly 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.