Company Description Founded in 1971, Lily of the Desert is privately owned by the Lovelace family  headquartered in Denton, Texas. Lily’s mission and motto has always been and will remain, “Retaining the quality that nature created.” In 1991, Lily of the Desert became the largest U.S. grower and processor of Aloe vera products in the natural products industry. By 2001, their products could be found in 99% of natural product stores and major grocery chains across the U.S., creating a strong and loyal brand following. Back in 2016 LODC expanded its company by introducing a nutrition division to the national market. Through continued relationships and increasing resources and capabilities, they broadened their product offerings with life-style products that include cold-brewed coffee, vitamin powders, and nutritional drink mixes with unique delivery systems.

Key Market Areas           • Supplements • Powder and Liquid Vitamins

Major Products/Service OfferingsEcoDrink™ Naturals: Naturally sweetened and made with natural ingredients, EcoDrink Naturals is a convenient and tasty way to get daily vitamins. Each packet contains 28 essential vitamins, minerals and nutrients like B Complex, antioxidants and electrolytes. There are 4 great flavors to choose from: Peach Mango, Berry, Strawberry Lemonade and Fruit Punch. Just add one packet to 16 oz of water or use the BPA free bottle that comes in the variety pack. • Lifestix™ E.N.T. Care: Keeping the immune system healthy means keeping the body happy. This delicious strawberry-flavored powder can just be sprinkled directly onto your tongue and begins to populate the ear, nose and throat with good bacteria. • Emerald Balance™: With the antioxidant power of fruit and vegetables, this delicious greens drink mix is a great addition to your daily health regimen. This mix is packed with 42 superfoods, probiotics, vitamins and minerals.

What’s New? Coming this year, an extension to Lifestix™ with Vitamin D3, Joint Care and Digestive Care. These condition-specific formulas use the same convenient, quick-dissolve delivery system as E.N.T. Care. Vitamin D3 is an ideal way to get a daily intake of essential Vitamin D to help support bone and immune health, as well as overall well-being. Joint Care contains proprietary cutting-edge ingredients like eggshell membrane and cucumber extract that have been clinically-tested for joint health. Digestive Care utilizes probiotics and prebiotics to work synergistically to promote overall digestive health with good, healthy bacteria. All of Lifestix™ products are free from artificial colors, flavors and sweeteners.

Lily of the Desert 1887 Geesling Road, Denton, TX 76208 Telephone: (940) 566-9914 Toll Free: 1-800-229-5459 Email: Website: Year founded: 1971

Key Personnel Jack Brown, VP of Sales and Marketing