Haddonfield, NJ—Reviva Labs CEO and owner Judith Strassler passed away peacefully on the evening of January 19, 2020. In an announcement on Judith's passing, the company shared: "Reviva Labs has lost more than a business owner. To the close-knit family at Reviva, Judith was more than a friend and colleague—she was like a second mother. Judith was a shining beacon of positive energy through every challenge and accomplishment. Her indomitable spirit and genuine affection for everyone will be missed by all who knew her."

Judith Strassler

Reviva Labswas founded in 1973 by Judith and her husband Stephen, whopassed away in 2016. Stephen and Judith were committed to creating better natural skin care, and for more than four decades, Reviva Labs helped transform the complexions and beauty regimens of millions.

"Judith and Stephen’s legacy is the Reviva Labs brand—a line of affordable, natural skin care they wholeheartedly believed in and loved," the company wrote. "It was their passion for skin care that fueled both Stephen and Judith. Judith was driven to continue Reviva Labs’ legacy after Stephen passed, and so she pushed forward. It is in their honor that Reviva Labs shall carry on, celebrate and build upon their legacies and accomplishments."

WholeFoodsMagazine Publisher Heather Wainer, who has known the Strassler family for decades, expressed sadness over the news of Judith's passing. "Reviva and Stephen and Judy were always familiar names to me growing up, as there is a fondness between our two companiesboth family companies based in New Jersey. I am thankful I got to know Judy when I was young, and again as we got older. She was a sweet and caring woman who will be missed."

Reviva and Strassler are known for supporting worthy causes, such ascancer research. Recently, the company announced its commitment to donate 10% of each direct sale of Reviva’s Ultra Moisturizing Cream Hydratante to St. Jude Children’s Hospital. The money supports cancer research and helps children and their families as they battle cancer. “Reviva’s initial donation of $500 is a small part in a larger war we’re all waging against cancer,” Judith Strassler said in October 2019, “but I hope Reviva’s ongoing donation helps others to have an easier time during and recuperating from their cancer treatments.”

Judith is survived by her son Ian Strassler, grandchildren Rachael and Alex Strassler, her brother Donald Schwartz, her dog Heidi, her extended family, and her work family at Reviva Labs.