Salt Lake City, UT - Ellen Schutt has been appointed GOED's new executive director.

She was previously vice-president, Communications and Education of the agency, and had been acting as interim executive director since the departure of Adam Ismail at the end of February.

DSM’s Tom Feeley, chairman of the GOED board, commented on the decision. “The GOED board is confident in Ellen’s ability to lead GOED into the next chapter of this tremendous organization. We look forward to many successes and great progress for the category under her leadership.”

Ellen Schutt added, “I’m very excited to continue the great work GOED has done for the past 11 years. I also see a lot of new opportunities and ways to further our mission. We are very lucky to have an incredible group of members that support our work and share our combined vision for growing the EPA and DHA category on a global basis.”

Under Schutt's leadership, GOED will be focusing on a few key areas, she said, including expanding EPA and DHA awareness and educational efforts through outreach to health practitioners and consumers, supporting global DRIs and biomarkers to grow regulatory acceptance, continuing to shore up the science supporting omega-3 benefits and engaging consumer media to keep the conversation positive.

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