Salt Lake City, NV– Natreon Inc. has become the newest Executive Member of the United Natural Products Alliance (UNPA). As a developer of Ayurvedic products, Natreon is a solid addition to the UNPA, whose mission is to provide customers with high quality natural health qualities.

“We welcome the entire Natreon team to UNPA, and we are most pleased to have Dr. Sanni Raju, Natreon CEO, a respected academic and scientific innovator, as a UNPA resource to provide insights and guidance in the ever-changing world of technology and product development in our industry,” said Loren Israelsen, UNPA president. ”We’re also delighted to welcome Jeff Lind, Natreon’s VP of sales and marketing, who is a true veteran in the industry going back to the Dietary Supplement Health and Education Act era, when his family’s health food store was an active participant in the consumer education campaigns that helped spur the passage of that landmark regulation.”

Founded in 1988 with the intention of researching the benefits of Ayurvedic products, Natreon has its global headquarters in New Jersey and a cutting edge R&D facility that is located in Kolkata, India. Natreon has utilized pre-clinical and clinical scientific research to market and develop active ingredients composed of a Ayurveda base, as well as having strict standardizations and safety studies. In pursuit of producing the highest purity levels of the Ayurveda actives, Natreon also created a manufacturing process and supply chains towards that end.

“UNPA’s work on behalf of our industry, particularly in the legislative and regulatory arenas, has been exemplary, and Natreon is proud to be a member,” said Lind. “We look forward to partnering with such an important and dedicated group and continuing to fight the good fight!”