New York, NY– Natracare is leading the way in safe feminine care by being the first brand to certify its tampons, pads, maternity pads and nursing pads with the MADE SAFE (Made with Safe Ingredients) seal. As the first nontoxic certification to apply widely to consumer products, the revolutionary MADE SAFE seal verifies that products are made without harmful chemicals or ingredients known to harm human health, animals, and ecosystems.

Many conventional pads, tampons, and maternity pads don’t list ingredients in their packaging options for feminine and maternity care. The MADE SAFE seal is the first clear signal for shoppers to find safe and healthy products.

“To be the first feminine and maternity care to hold this honor is testimony to how Natracare has, for the past 28 years, been dedicated to challenging and pioneering the highest level of safety and purity in hygiene products,” said Susie Hewson, Natracare international director of sales and marketing. “Thanks to Made Safe certification, it is a matter of pride that we are able to independently prove it.”

Concerning and dangerous chemicals in tampons and pads can include dioxins and furans, which are linked to cancer and can lead to endocrine disruption and reproductive toxicity. Pesticide residues and undisclosed fragrance ingredients, which may contain chemicals linked to cancer, can also lead to endocrine disruption and allergies.

Studies show that the vast majority of women use tampons (50-86%) and pads (62-73%) for menstruation. These products are in direct contact with some of the most sensitive and absorptive parts of a woman’s body and are usually used repeatedly for several days at a time each month.

“We’re proud to partner with Natracare to take the mystery out of feminine and maternity care,” said Amy Ziff, founder and executive director of the MADE SAFE certification. “Natracare has been leading the industry for years, and we’re thrilled they’ve earned our seal as a signal to women everywhere that their products don’t include known harmful chemicals.”

Products carrying the MADE SAFE seal have undergone rigorous and scientific ingredient screening to ensure they don’t contain known carcinogens, endocrine disruptors, reproductive toxins, neurotoxins, behavioral toxins, flame retardants, heavy metals, high-risk pesticides, insecticides, toxic solvents, VOCs, or GMOs. Ingredients are further examined by a chemist for bioaccumulation (if it builds up in human bodies), persistence (if it builds up in the environment), general and aquatic toxicity, as well as screening for ecosystem harm. This process attempts to close data gaps and makes MADE SAFE a leading health and safety standard in the country.

Natracare, a pioneer and world leader in organic and natural feminine hygiene, was developed 28 years ago out of growing concerns for the health and wellbeing of women and the increasing damage to the environment caused by the production and use of everyday feminine hygiene products. Natracare products are made solely from organic and natural materials from sustainable and renewable resources and are a direct response to health and environmental concerns about dioxin pollution caused by chlorine bleaching, pesticide spraying on conventionally grown cotton, and the use of rayon and plastics in feminine hygiene. All Natracare products are chlorine-free, cruelty-free, and do not contain materials made from crude oil. Natracare uses 75-100% renewable and sustainable materials, which also makes Natracare products over 90% biodegradable and compostable, helping to alleviate the burden on overflowing landfill sites.

Today, Natracare is the leading organic and natural feminine hygiene brand distributed in over 60  countries worldwide. The brand offers women comfort and reliability at competitive prices.  Natracare offers 30 products including certified organic 100% cotton tampons, panty liners, Ultra-thin and Maxi sanitary pads, cotton wipes, nursing and maternity pads, and discreet pads designed for sensitive bladders.

Natracare has acquired numerous awards both ecologically and ethically, giving consumers the trust they need to use their products.

MADE SAFE (Made With Safe Ingredients) is America’s first certification to eliminate known toxic chemicals in consumer products across store aisles from baby bottles and bedding to personal care, cleaners, and more. MADE SAFE makes it possible for consumers to find products that are made without known harmful chemicals while also offering brands and retailers a road map to making and selling safer products.