Nature’s Bounty has partnered with Diet ID, a digital health company that provides personalized nutrition, according to a press release. The companies are launching a subscription-free personalized supplement recommendation tool, available at

The tool allows consumers to click “Take the Quiz” and complete what the press release calls a “quick and easy” nutritional assessment, answering questions about diet and lifestyle. The program then provides a customized list of Nature’s Bounty products to fill out the customer’s diet.

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“Diet ID is uniquely able to assess dietary intake and determine the exact nutrients an individual needs,” said Diet ID Founder and CEO Dr. David Katz in the press release. “Health-conscious people have trusted Nature’s Bounty products for decades. Their dedication to quality, consistency, and scientific research has resulted in vitamins and nutritional supplements of unrivaled excellence – that’s why we are thrilled to join forces and help make personalized nutrition more accessible to their millions of consumers.”

“Nature’s Bounty is committed to bringing products and services to market that support people in achieving their health goals,” added Don Kerrigan, President of North America at Nature’s Bounty. “Our research shows that more than half of supplement users are interested in personalized nutrition, but this often comes with an expensive subscription. Through this partnership with Diet ID, our goal is to meet this growing consumer need by providing individuals with the information on what nutrients their bodies need, including recommendations for the same affordable, Nature’s Bounty products they have come to trust and rely on.”
The personalized nutrition space is an emerging market. Afif Ghannoum, Aline de Santa Izabel, Jay Jacobowitz, and Mariette Abrahams will discuss current offerings, upcoming innovations, and the opportunities and roadblocks that retailers face when it comes to personalized nutrition in a panel on Wednesday, October 21, at 2 PM EST during the virtual Driving Opportunities in the Microbiome Space event. The full schedule and registration are available at