Nature's Bounty | WholeFoods Magazine

Nature's Bounty UK + Ireland Launches New Marketing Campaign

May 21, 2021

London, England—Nature’s Bounty has launched a new marketing campaign for the U.K. and Ireland, developed by creative agency Initials, according to a press release. Initials was asked to redefine Nature’s Bounty’s positioning to align with the company’s founding purpose of accessible nutrition from nature. The new campaign, “We’ve got this,”...

Nestlé to Acquire Core Brands of The Bountiful Company

April 30, 2021

WholeFoods Magazine Staff

Switzerland—In a move that makes it a global leader in vitamins, minerals, and nutritional supplements, Nestle has entered into an agreement with KKR to acquire core brands of The Bountiful Company for USD $5.75 billion. Nature's Bounty, Solgar, Osteo Bi-Flex, Puritan’s Pride, and Bountiful's U.S. private label business will be...

The Nature's Bounty Co. Rebrands

January 28, 2021

WholeFoods Magazine Staff

The Nature’s Bounty Co. is now The Bountiful Company, according to a press release. The Bountiful Company owns brands including Nature’s Bounty, Solgar, Pure Protein, Osteo Bi-Flex, Puritan’s Pride, Sundown, Body Fortress, Ester-C, and Dr.Organic. “This is an important time and inflection point for our organization. After three years, the time is right to evolve our corporate...

Nature's Bounty Celebrates Acts of Good Will by Donating to Feeding America

December 31, 2020

WholeFoods Magazine Staff

Ronkonkoma, NY—Nature’s Bounty has announced that it will help provide 5 million meals to families in need through Feeding America to kick off a week-long celebration that will honor the faces behind five acts of good will. The brand has also pledged to donate one meal per bottle of Nature’s...

Nature's Bounty Launches Personalized Nutrition Tool

October 15, 2020

WholeFoods Magazine Staff

[vc_row][vc_column][vc_column_text]Nature’s Bounty has partnered with Diet ID, a digital health company that provides personalized nutrition, according to a press release. The companies are launching a subscription-free personalized supplement recommendation tool, available at NaturesBounty.com. The tool allows consumers to click “Take the Quiz” and complete what the press release calls a...

Nature's Bounty Acquires Best Bar

January 16, 2018

WholeFoods Magazine Staff

Ronkonkoma, N.Y. — The Nature’s Bounty company added a nutrition bar to its lineup of sports and nutrition products, acquiring The Best Bar Ever. “Consumers are increasingly looking for convenient and great-tasting nutrition bars – and this brand was designed by its founders right in line with that trend,” said Paul...

KKR Buys Majority Stake in Nature's Bounty

July 24, 2017

WholeFoods Magazine Staff

Ronkonkoma, NY — Global investment firm KKR is buying a majority stake in health and wellness product leader The Nature’s Bounty Co. from The Carlyle Group. Even though The Carlyle Group is selling most of its control of Nature’s Bounty it still has a financial hand in the company. All...