SPECIAL ADVERTISING SECTION Hot, new products that industry companies don’t want you to miss.


Probiotics, Prebiotics, and Enzymes

Syntol's unique combination of probiotics, prebiotics, and enzymes may enhance your immune defenses.* Syntol provides immune support for the following reason:
  • Probiotics have been posited to be our first line of immune defense.
  • Creates an intestinal barrier against unwanted pathogens.*
  • Supports the production of antibodies.*
  • Naturally produces vitamins and minerals vital for healthy immune function.*

8350 E. Raintree Dr., Scottsdale, AZ 85260, www.arthurandrew.com


For daily wellness protection, chose Bluebonnet's higher potency ONE, MaxiONE Whole Food-Based Multiple, which is bursting with over 25 nutrients beneficial for both men and women in just one convenient vegetable capsule. Available in iron and iron-free options.

12915 Dairy Ashford, Sugar Land, TX 77478, www.bluebonnetnutrition.com

Sports Line

NOW has expanded its NOW Sports line. The new line includes an MCT oil and whey protein concentrate (keto protein), B-12 Energy Boost Tart Berry Sticks (vitamin B-12 and nutrients intended to supply cellular energy*), BCAA Blast Powder available in Natural Raspberry and Tropical Punch flavors, (pre-workout supplement), Effer-Hydrate in Orange Strawberry, Mixed Berry and Lemon Lime flavors (effervescent electrolyte tablets to support rehydration and recovery*), and Effer-Energy in Tropical Punch flavor (a vegan electrolyte supplement).

244 Knollwood Dr., Bloomingdale, IL 60108, www.nowfoods.com


Heart Health

Carlson has launched Teen’s Max Catch Minis, a supplement that provides 1,000 mg of omega-3s per serving, including 600 mg of EPA (eicosapentaenoic acid) and 400 mg of DHA (docosahexaenoic acid) in easy-to-swallow mini soft gels. Teen’s Max Catch Minis are IFOS™ and IGEN™ non-GMO certified, and are tested by an FDA-registered laboratory for freshness, potency, and purity.

600 W. University Dr., Arlington Heights, IL, www.carlsonlabs.com



Probiotic Mushroom Coffee

Four Sigmatic has introduced Mushroom Ground Coffee with Probiotics, a beverage blended with functional mushrooms, probiotics and prebiotics. Made with a base of Fair Trade 100% Organic Arabica Coffee from Guatemala, Mushroom Ground Coffee with Probiotics is blended with gut supporting Turkey Tail and Chaga functional mushrooms, along with 1 billion CFU of heat-resistant probiotics, and prebiotics from yacon.



Dairy-Free Frozen Treat

Chloe’shas launched Chloe’s Oatmilk Pops, a new line of non-dairy treats available in three varieties: Mint Chip, Salted Caramel and Raspberry Chip. Chloe’s Oatmilk Pops are clean label, dairy-free, plant-based, Non-GMO Project Verified, gluten-free and made without the artificial ingredients.


Smoothie Herbal Tea

Earth Mama Organics has added Organic Throat Smoothie Tea to their line of herbal teas. Formulated without licorice, to be safe for pregnancy, this tea is USDA certified 100% Organic, and is made to soothe and smooth raw throats.* The blend includes organic elderflower, marshmallow root, slippery elm bark, lemon and orange peel. This tea is Non-GMO Project Verified and certified kosher by EarthKosher.

9866 SE Empire Ct, Clackamas, OR 97015, www.earthmamaorganics.com 


Keto Cookies

SuperFat has expanded its keto line of products with SuperFat Keto Cookie Bites. Available April 1, 2020 to retailers, the Cookie Bites come in three flavors: Chocolate Chip, Peanut Butter Chocolate Chip, and Snickerdoodle. All cookies are gluten-free, grain free, made with Hydrolized Collagen and contain 1g sugar and 3 net carbs.




CBD and Magnesium Cream

Trace Minerals has expanded its TMskincare line to include a CBD + Magnesium Cream, formulated to soothe skin, according to the company. The product contains 600 milligrams of seed-to-shelf CBD, 10% magnesium chloride, and menthol for an added cooling sensation, according to the company. It is dye-free, paraben-free, cruelty-free, vegan, and packaged in a 4-ounce jar for an MSRP of $49.99.

P.O. Box 429, Roy, Utah 84067, www.traceminerals.com


Facial Cleansing Pads

Desert Essence has launched three new 50-count Facial Cleansing Pads (SRP $7.99 each) in Cannabis Sativa Hemp and White Ginger, Cucumber and Aloe, and Pineapple Enzyme options. Each offering is designed to meet different consumer needs from calming and soothing, to hydrating, exfoliating and generally removing impurities to achieve softer, smoother skin, the company says. The Facial Cleansing Pads are made in the USA with globally sourced ingredients.

P.O. Box 14007, Hauppauge, NY 11788, www.desertessence.com


Summer Skin Care

For The Biome has announced three products for summer skin care which include Empower, Restore Essence Spray, and Shield Face Serum. Empower is intended to help firm dry/dehydrated skin and is made with aloe vera. Restore Essence Spray combines Probiotic 6-Plex+Manuka honey ferment and Zymomonas mobilis+Swiss black bee honey ferment for skin protection and clearer skin. Shield Face Serum is made with volcanic CO2 extract and moisturizes/provides multi-layered skin protection.



CBD Infused Mineral Cream

White Egret has launched Hemp Mineral Crème, a third party-tested crème infused with full spectrum CBD extract. Formulated with 300mg of CBD as well as menthol extract, this product is made with 72 ionic Sea Minerals from the waters of the Great Salt Lake. Hemp Mineral Crème is available in a 4 ounce bottle for an MSRP of $48.24, a 2 ounce jar for an MSRP of $28.35, and a 0.5 ounce sample jar for an MSRP of $8.32.

P.O. Box 234, Roy, Utah 84067, www.wepersonalcare.com



*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.