About the DealThe $210 million includes $25 million in Jamieson Wellness common shares, with further capital potential after closing due to the company’s projected growth potential. This closing is anticipated to be finalized in the brand’s third quarter of 2022. According to a press release, expected revenue growth with Nutrawise is between $123 and $126 million.
Jamieson Wellness reported that the investment:
- culturally aligns with its focus on quality and holistic wellness
- adds new capabilities
- opens the potential to leverage Jamieson products in the U.S. under the Youtheory brand
Darren Rude commented, “Patty and I founded Nutrawise over 10 years ago with the mission to build a business based on integrity, authenticity and quality. Jamieson Wellness shares a similar mission and values, and we are confident that the combination of Nutrawise, the Youtheory brand and Jamieson’s expertise will further accelerate our growth and continue to support the health and wellness needs of our consumers.”
Nutri-Beauty M&AThis news follows another recentacquisitionin the natural products industry: Unileverannouncedits majority stake of hair growth supplement and wellness brandNutrafol. Unilever currently has a minority share at 13.2%, through its private equity arm, Unilever Ventures Ltd. Nutrafol, backed by the private equity firm L Catterton, will function with Unilever’s Health & Wellbeing unit. Its possession is contingent on regulatory approval.
Related: Unilever Acquires Majority Share of Hair Growth Supplement Brand Reviva Labs Collab Fosters Health & Beauty Brand Advocates The Nutri-Beauty Market is Looking Fine