What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.

Colby Natural Health, Morton, IL (1,500 ft²)

SUPPLEMENTS: American Health, Probiotic CD;
 Jarrow Formulas, Vitamin D3 5,000 IU;
EuroPharma, Terry Naturally Vectomega

FOOD: Xlear, Spry Spearmint Gum;
Bragg Live Foods, Organic Apple Cider Vinegar

HABA: Shiloh Soap Co., Soaps and Lotions;
NutraMarks, Organix-South, TheraNeem Soaps

BEVERAGES: Zevia, Sodas

UP & COMING: American Health, Probiotic CD;
Shiloh Soap Co., Soaps and Lotions;
Gaia Herbs, Turmeric Supreme


Sunny Bridge Natural Foods, McMurray, PA

SUPPLEMENTS: Nature’s Way, Sambucus;
Nature’s Way, Umcka;
Vitamin D (All brands)

FOOD: Beanitos, Bean Chips;
Julian Bakery, Paleo Wraps;
ThinSlim, Cookies and Muffins;
Local Eggs

HABA: No-Miss, Nail Polish;
Aura Cacia, Lavender Essential Oil;
NutraMarks, Heritage Castor Oil
BEVERAGES: Evamor, Water;
Millennium Products, GT’s Kombucha;
So Delicious, Coconut Creamer
UP & COMING: Sunwarrior, Protein;
Organic Seeds;
Califia Farms, Full Line


Natural Foods Market, Johnson City, TN (4,500 ft²)

SUPPLEMENTS: Highland Labs, Go-Out Plex;
Natural Factors, Tranquil Sleep;
Rootology, Breathe Free

FOOD: Sami’s Bakery, Millet Sourdough Bread;
Tree of Life, Free Range Eggs;
Bragg Live Foods, Organic Apple Cider Vinegar

HABA: NOW Foods, Lavender Essential Oil;
OraMedix, Brush & Floss Toothbrush;
Nubian Heritage, Black African Soap Bar

BEVERAGES: C2O, Coconut Water;
Iceland Spring, Spring Water;
Nature’s Pearl, Muscadine Grape Juice

UP & COMING: Garden of Life, RAW Fit;
Andalou Naturals, Sensitive Skin Care;


Good Earth Naturals, Spearfish, SD (3,400 ft²)

SUPPLEMENTS: Alacer, Emergen-C, Full Line;
Hain, Spectrum Chia Seed Omega-3 and Fiber;
Nutrition Now, PB8 Probiotic Acidophilus

FOOD: YumEarth, Organic Lollipops;
Native American Natural Foods, Tanka Bars;
Purely Elizabeth, Cranberry Pecan Ancient Grain Granola Cereal

HABA: Wally’s Natural, Candles;
Earth Friendly Products, Lemongrass Hand Soap;
Dr. Bronner’s, Lavender Bar Soap

BEVERAGES: Harmless Harvest, Coconut Water;
Reed’s, Virgil’s Soda;
Reed’s, Energy Elixir

UP & COMING: Gaiam, Yoga Gear;
Aura Cacia, Organic Chakra Roll-Ons;
Samuel Smith, Organic Beer


HM Health Foods, South Ogden, UT (1,400 ft²)

SUPPLEMENTS: Renew Life, Super Critical Omega Fish Oil;
Garden of Life, RAW Probiotics;
Bluebonnet Nutrition, Chelated Magnesium

HABA: MyChelle Dermaceuticals, Serums;
NOW Foods, Essential Oils (Jojoba, Almond, Grapeseed, Avocado);
Organic Fiji, Lotions

FOOD: Flax4Life, Muffins;
Udi’s, Bread;
St. Dalfour, Gourmet On-the-Go Meals

Kombucha Wonder Drink, Kombucha;
So Delicious, Coconut Beverages

UP & COMING: Explore Asian, Black Bean Pasta;
Natural Factors, Whole Earth & Sea Multivitamins;
Garden of Life, Whole Food Multivitamins

Ultimate Discount Health, Pahrump, NV (1,500 ft²)

SUPPLEMENTS: Wellgenix, Purvana Hair, Skin & Nails;
Trace Minerals, Electrolyte Stamina Power Paks;
NOW Foods, Phase 2

FOOD: Tree of Life, Cashew Butter;
NOW Foods, Honey Roasted Pecans;
NOW Foods, Coconut Oil

HABA: Avalon Organics, Tea Tree Mint Therapy Shampoo;
Crystal Body Deodorant (All brands);
NOW Foods, Xyliwhite Neem & Tea Tree Toothpaste

BEVERAGES: Zevia, Root Beer;
Zevia, Cream Soda;
NOW Foods, Slender Chai Tea

UP & COMING: Conceived by Nature,
Rosemary Shampoo & Conditioner;
NOW Foods, Full Line

North American Herb and Spice
















Published in WholeFoods Magazine, March 2015